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Magazine to bring business news about Melanesia (HARD TALK )

February 15
09:23 2014
Stanley Simpson

Stanley Simpson

Compiled by RANOBA BAOA

Welcome to Hard Talk, where we pose questions to both top executives and budding entrepreneurs on some of the major issues involving business.

The newest magazine on shelf is fast turning heads with common A-B-C journalism questions on ‘what, why who, where and how’ the magazine emerged.
Business Melanesia is the newest magazine on the market which focuses on Melanesian leaders, top company executives with emerging entrepreneurs who deal, trade and exchange between the Melanesian region.
We believe it also provides the much-needed content which Melanesia’s business industry and leaders can turn to.
The first issue came out in November and is now the second February issue is available.
In this section, we catch up with managing editor, Stanley Simpson, no doubt a synonymous name in the media circle and multi-award winning journalist in Fiji.
He tells us more of the magazine and perhaps lay to rest most, if not all, your questions and ones we too have been asking.

Questions for Business Melanesia managing editor, Stanley Simpson:

1. Tell us about this much talked-about Business Melanesia.
The idea for Business Melanesia magazine emerged after partners from Papua New Guinea and Fiji saw the increased trade and business interaction between the two countries and throughout Melanesia, particularly under the MSG free trade agreement.
We felt it was important to highlight the developments taking place, and profile the leadership and endeavours being undertaken in the various sectors.
There is a need for an influential quality magazine that helps shape constructive and positive perspectives of Melanesia, and provides sound, critical, fair and balanced assessment of the various initiatives being undertaken.
We believe there is interest for a magazine that allows the Melanesian public and businesspeople to:
l Share views with each other
l Read about each other
l Discover business opportunities
l Assess the various strategies being undertaken
l Record the lessons and experiences of business initiatives.

Having a magazine that captures these MSG efforts is a sign of our development and growth as a Melanesian society that can think on its own, have and project its own views, independently and critically assess projects, propose ideas and initiatives and share information that help our people grow and make informed opinions and decisions.

2. Who is the publisher and if you could highlight some interesting facts about him and the company?
Business Melanesia magazine is registered, published and based in Papua New Guinea with production such as editorial, graphics and marketing largely outsourced to a Fijian company, given the reasonable costs of running a business in Fiji.
Plans are also underway to set up offices, correspondents and contributors in Vanuatu and Solomon Islands to make the magazine truly Melanesian.
There are challenges associated with that we need to overcome, however technology allows us to solve some of those challenges.
At the moment we acknowledge that the magazine has been PNG and Fiji-focused but that will change. The feedback we have been getting from the various countries has been overwhelmingly positive.

3. What is the magazine aiming to do?
Business Media Fiji Limited is the Fijian company that is providing much of the editorial, graphics and marketing for Business Melanesia magazine.
It also provides a range of media services and consultancies for other organisations and entities. It is made up of local ‘home grown’ media professionals.
We are not looking to compete with existing publications – but simply find our own niche.

4. What/who are the Business Melanesia’s target market and penetrate into this market?
The magazine is addressing a cross-section of the Melanesian public including entrepreneurs, managers, decision makers and business leaders. We also aim to inspire young Melanesians with success stories and profiles of leaders in various sectors.
We are looking to partner with companies that are looking to have regional coverage, to establish their brand or looking to promote their products, services and expertise across the MSG countries – as well as companies that facilitate business across the region.  We want to talk about companies that are making a meaningful contribution in their own countries that can be replicated in other MSG countries.
We are ensuring that the 400 most influential people in each MSG country from MPs, CEOs, Ministers and business leaders get to read the magazine and we are sending it to them at our own cost. The magazine is also sold in over 50 outlets throughout Melanesia.

5. How does the magazine aim to keep up with the competitive world of online media?
The Melanesian countries of the South Pacific are poised for strong economic growth and greater regional co-operation with the signing of the MSG Free Trade Agreement.
Business Melanesia magazine aims to capture this Melanesian resurgence – which could be a defining moment in the history of our countries and peoples.
There are many companies that are trying to take advantage of this new era of business opportunities – to expand or further their investment. Business Melanesia will provide information and analysis of the business environment and developments in MSG countries.
It will also facilitate their efforts to project their image across the region, or break into the various markets by highlighting their products and services – either through articles or through advertising.
Through the magazine – companies will be able to reach decision makers, customers, and potential business partners in five MSG countries.

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