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Tourism Market Remains Strong

Tourism Market Remains Strong
Left: A shocked Shamshad Bi outside thge family home at Tavarau, Ba, on September 24, 2018. Right: Zurafa Shenaz Begum with her mum Shelin Begum , who drowned while swimming at the Kumkum River in Ba on September 23, 2018 Photos: Yogesh Chandra
October 04
14:38 2014

The provisional data shows that the visitor arrivals for August 2014 totalled 69,632, an increase of five per cent when compared to the same month last year.
The results validates that the tourism market in Fiji is still sturdy and it shows that our two source markets, Australia and New Zealand, remain strong.
Arrivals from Australia accounted for more than half the arrivals during the month and grew by 1.2 per cent.
Visitors from New Zealand grew strongly by 15.6 per cent to 16,480 during the same period while tourist from USA grew much stronger reflecting the increase in the number of flights as well as improvements in the US economy and strengthening USD.
Countries that recorded a declined in visitor arrivals included Canada, United Kingdom, South Korea, Rest of Asia, Continental Europe and Japan.
Fiji is mostly chosen for holidaying purposes which accounts for 80 per cent of the total arrivals.
The other visitation reasons is for family and friends at (7.2 per cent) followed by business purposes at (3.2 per cent) and other reasons which account for 9.6 per cent.
Tourism is Fiji’s major foreign exchange earner. The upward trend for the tourist arrivals remains positive and will not only boost the level of foreign reserves but also contribute positively to economic growth.
Earlier estimate of a three per cent growth in visitor arrivals is expected to be surpassed based on the current trend.
The industry will definitely look forward to the 2015 national Budget for support to take it to new heights.

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