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Koya Issues Challenge To Industry

Koya Issues Challenge To Industry
October 30
12:51 2014

Tourism Minister Faiyaz Koya has issued a challenge to the private sector and to tourism stakeholders to put their money where their mouth is.

Speaking at the opening of the eleventh Vodafone HOTEC Trade Show currently underway at Sofitel Fiji Resort and Spa, Mr Koya said the confidence and commitment of the industry to Fiji has not gone unnoticed.

“Which brings me to an important issue that I would like to raise with you today- a challenge let’s call it,” Mr Koya said.

“As leaders in the industry, you can contribute to the efforts of the Fijian Government to nurture and grow micro, small and medium enterprises.

“My challenge to you can be in the form of employment, skills attachments and internships, or, where possible, sourcing Fijian-made and Fijian-grown raw materials and integrating small businesses into your business value chain.

“None of this will affect your bottom line. But I assure you it will make a huge difference in the lives of Fijians across the country by allowing smaller businesses to become part of the tourism industry.

“I know that many of you are already doing this and I congratulate and thank you for your efforts in this regard.”

To others, the Minister said: “I encourage you to consider how you can get involved with this initiative.

“The Ministry is here to answer any questions you may have, to help make introductions and to provide whatever assistance we can.”


Mr Koya stressed that their long-term vision is to develop an internationally competitive, dynamic Fijian economy which takes full advantage of our location in the region, our people and our resources.

“There is so much untapped potential and opportunities that we need to capitalise on.”

As the new Minister, he said he was committed to maintaining the support for the industry and to continue to implement a holistic and integrated approach to marketing, branding and advertising.

Mr Koya also urged exhibitors to make the most of the Vodafone HOTEC trade show 2014.

“This is an opportunity for the hotel operators and hotel-related activity providers to come together and share knowledge, experiences and appraise others in the latest trends, outlook and growth.”

Mr Koya also gave those present an update on the Fijian Tourism Development Plan, which he is keen to roll out before year end.



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