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Viber Eases Into Casual Gaming

Viber Eases Into Casual Gaming
February 28
10:01 2015

Viber on Monday announced the launch of Viber Games, the latest expansion in its app development. This is the third such expansion for the company in as many months, following the launch of Mobile Video Calls and Viber Public Chats.

Viber partnered with social game developers to create gaming experiences featuring Viber characters and exclusive content. The first three titles are Viber Candy Mania and Viber Pop, both developed by Storm8, and Wild Luck Casino, developed by Playtika.

The games are currently available for Android and iOS in Belarus, Israel, Malaysia and the Ukraine. Viber Games will roll out to the rest of the world on a staggered release schedule.

“We have been focusing on broadening the functionality of Viber and are really excited to unveil Viber Games,” said CEO Talmon Marco.

“This major expansion of our platform gives people another completely new way to connect with Viber,” he said. “It’s an important step for us, and we are looking forward to the response from our users.”

Private API

The new social gaming apps were built using Viber Connect, the company’s private API. Users can sign in with their Viber ID, which allows them to connect easily with friends and contacts on Viber. Users can send game invites via Viber, monitor which games friends are playing, track their progress and, of course, brag about high scores.



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