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Marketing Fiji In Jakarta

Marketing Fiji In Jakarta
Fijian golf hero, Vijay Singh, plays approach shot on home course at the Natadola Bay Championship Golf Course during the Fiji International 2014.
March 12
07:16 2015

The Fiji International has become a member of the International Association of Golf Tour Operators (IAGTO) in a bid to secure and further enhance ties with golf tourism buyers of the world.

The new membership comes ahead of the Asian Golf Tourism Convention scheduled for April 27 – 30 in Jakarta where golf buyers from all over the world will gather to join the event.

More than 4000 meetings will take place between golf tour operators and golf resorts, golf clubs, hotels, inbound operators and tourist boards over the two-day Asian Golf Tourism Convention in the capital city of Indonesia. The convention attracts over 500 delegates from 32 countries including some 150 golf tour operators, all selling and buying Asia Pacific golf destinations, from all leading markets.

“At the beginning of the first business day, the Fiji International team will have the opportunity to introduce ourselves to all buyers during two hours of speed-dating with buyers,”

This will be followed with up to 38 appointments of 15 minutes with golf tourism buyers over two days.

Not only will we be able to share our attractive Fiji International packages we have on offer but we will also be able to discuss year round opportunities to send the buyers customers to Fiji for an unforgettable golfing holiday”, said Natalie Ritter, general manager Fiji International for PGA Australia.

“We are confident that following the live broadcast of the Fiji International to over 300 million households worldwide, golf tourists are now aware that Fiji is a must visit golf destination,”Ritter said.

“The sheer beauty of Natadola Bay Golf Championship Course showcased throughout the broadcast was something that separated Fiji from the pack.

“Through our membership with IAGTO, we will be able to facilitate direct bookings of our various golf packages on offer, paving the way for increased in bound golf tourism for Fiji.”

The inaugural Fiji International received extensive interest worldwide, with players, guests and officials all singing Fiji’s praises as a host nation.

Already in Australia there has been significant interest to increase the volunteer programme which was sold out in Australia and New Zealand in 2014. The October dates allow more positions to become available for volunteers and is one of many strategies in place to increase visitation and the foot print of Fiji as a golfing destination.

*IAGTO (International Association of Golf Tour Operators) is the global trade organisation for the golf tourism industry. Established in 1997, IAGTO’s membership comprises 2299 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 100 countries including, at its core, 577 specialist golf tour operators in 62 countries.

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