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Tag Heuer Moving Into Smart Watch Market 2

Tag Heuer Moving Into Smart Watch Market 2
March 26
09:43 2015

Luxury Swiss watchmaker Tag Heuer is joining forces with technology behemoths Google and Intel to develop a connected timepiece that can compete with the new Apple Watch.

The watch, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, Tag Heuer chief Jean-Claude Biver told the Baselworld watch fair.

“Silicon Valley and Switzerland are going to conquer the market of the connected watch,” he told a press conference at the world’s largest trade show for timepieces, in the northern Swiss city of Basel.

Biver, an industry legend who also leads the watch division of TAG Heuer’s owners LVMH, did not reveal how much the watch would cost or which functions it would feature.

“We don’t want the competition to know what we are going to do,” he said.

“We want them to be surprised.”

In a statement, the three companies said their partnership signified “a new era of collaboration between Swiss watchmakers and Silicon Valley, bringing together each company’s respective expertise in luxury watchmaking, software and hardware”.

On March 9, Apple CEO Tim Cook unveiled its new wearable gadget.

“Apple Watch begins a new chapter in the way we relate to technology,” said Cook at a media event in San Francisco.

It marked Apple’s first new category gadget since the iPad.

While the Swiss-Silicon Valley version is still on the drawing boards, the Apple Watch will be available in nine countries from April 24, at a starting price of $US349 (FJ$ 707.37) — although there is a limited edition gold watch for $U10,000.

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