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InterContinental Fiji Expands Into Chinese Markets

InterContinental Fiji Expands Into Chinese Markets
April 01
07:51 2015

InterContinental Fiji Golf Resort & Spa has implemented new sales strategies and guest experience initiatives in a bid to expand the Chinese market.

This follows the recent announcements to waive visa entry requirements between China and Fiji.

InterContinental Fiji director of Leisure Sales & Marketing, Hudson Mitchell, said: “As part of our strategy we have included China in yearly sales calls.

“This is to further develop the market and strengthen the overall positioning of InterContinental Fiji as the premier destination in Fiji.

InterContinental Area Director of Sales & Marketing, Fiji & Vanuatu, Kamal Haer, and Mr Mitchell are currently in China meeting industry partners and stakeholders.

“We enjoyed an increase in China market shares in February with the Rosie Holidays Shanghai Charter,” Mr Mitchell said.

“We have recruited a Chinese Sales & Guest Service Co-ordinator to ensure that we provide exceptional and seamless experiences to the discerning Chinese traveller.”

Training programme

In foresight of the strengthening Chinese market, the resort’s parent company – InterContinental Hotels Group (IHG) studied trends and initiated a global training programme called ‘China Ready’. This is where leadership teams implement best practices for satisfying Chinese guests to deliver a memorable holiday.

The ‘China-Ready’ training programme encompasses an overview of China, Chinese traveller profiles and characteristics, and basic Chinese language classes.

Acting Human Resources Manager and China-Ready champion, Jacob Pau’u, said Chinese outbound travel continues to grow in traveller numbers and trip frequency.

“The China-Ready training is essential for an understanding of the Chinese culture and guest expectations,” he said.

Mr Mitchell said: “Our passionate team have taken the ‘China-Ready’ training onboard whole-heartedly and we have received positive feedback from our Chinese guests as a result.

“We are geared to increase Chinese market share within the resort significantly this year.”




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