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Vodafone, FBC Team Up

Vodafone, FBC Team Up
Vodafone Fiji Ltd Chief Marketing Officer Sanjeewa Perera (left) and FBC CEO Riyaz-Saiyed Khaiyum at the signing of the RWC coverage sponsorship deal yesterday. Photo: Maika Tauribau
May 20
08:49 2015

Vodafone Fiji Limited has joined forces with Fiji Broadcasting Corporation to bring coverage of the 2015 Rugby World Cup which kicks-off in September.

The mobile service giant sealed the deal with the multi-media company at the FBC headquarters in Suva with chief marketing officer Sanjeewa Perera conveying his support for the deal.

“This is indeed a great moment as we sponsor the Flying Fijians that will battle it out with the other teams to bring the coveted Web Ellis Trophy to Fiji.

“Vodafone Fiji plays an active role in uplifting the profiles of sports at all levels in the country and rugby tops the list.

“Partnering with the broadcasting house, Vodafone will be able to connect all Fijians together in a passionate sport of rugby. FBC TV will be able to reach all the rugby enthusiasts throughout the country and with the digital television platform.

“Vodafone Fiji is indeed proud to come on board with the Fiji Broadcasting Corporation as sponsors to bring coverage for the 2015 Rugby World Cup to Fiji.”

FBC CEO Riyaz Sayed-Khaiyum echoed similar sentiments on the deal with Vodafone.

“We’ve got the largest coverage of the nation, about 94 percent, and Vodafone also have the widest coverage. That’s why it’s a match made in heaven because they cover and we cover and we do it for every Fijian in the country.

“There will be build-up of Fiji’s games at least and also build up from our studio for the semi-finals and final. We also hope that Fiji will at least make it up to the semi-finals.

“Fiji’s on a high at the moment with the 7s win and I’ve always said this; nothing unites out country like rugby and 7s is at the pinnacle of that and the Rugby World Cup event is something that is part of that in terms of uniting the country, across all divides.

“We will be taking the Rugby World Cup to places that have never seen the World Cup before and in fact what used to happen in the past is there would be a sort of mass migration where people would leave their villages to stay and their relatives’ homes in the town.

“That won’t happen anymore because of our coverage and I think Vodafone sees that very clearly and that is one of the major reasons why they’ve been associated with FBC for a long time and continue to do so.

“So we’re very proud of this. We will have the best brains of rugby in our lead-up with Graham Eden, Satish Narain and our very own Indra Singh. So we’re very proud of this and we’re looking forward to this.”

Sayed-Khaiyum confirmed that the Fiji games would all be simulcast so that those without access to television could listen to live commentary over the radio of the games.

The 2015 Rugby World Cup will be from September 18 to October 31, with the Vodafone Flying Fijians taking on England in their first game.

Feedback: eroni.tuinaceva@fijisun.com.fj

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