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FIJI Water Hydrates Fijian International With Renewed Sponsorship

FIJI Water Hydrates Fijian International With Renewed Sponsorship
Fijian International manager Harmony Thomas (left), with FIJI Water chief executive officer Rokoseru Nabalarua. Photo: Fijian International
September 04
09:25 2015

Fiji’s leading export product, FIJI Water, has confirmed its renewed sponsorship of the Fijian International golf tournament from October 15 – 18, at the Natadola Bay Championship Golf Course.

The tournament also recently announced the participation of Matt Kuchar from the USA who is in the top 20 world golf ranking.

The sponsorship deal entails FIJI Water in becoming the official water to the professional golf tournament which is sanctioned by both PGA Tour of Australasia and OneAsia golf tours and will see over 130 professional golfers from around the world coming to Fiji to compete for one of the largest prize purses in the South Pacific region.

Commenting during the sponsorship announcement, Roko Nabalarua, chief executive officer of FIJI Water said, “FIJI Water is very excited about sponsoring the Fijian International once again and looks forward to a fruitful partnership with Fiji’s largest sporting event. We feel that the Fijian International fits our brand positioning and reaches our target market. With the live broadcast of the event to over 300 million households globally, we see the value in being associated to such an important event which puts Fiji’s golf tourism on the world stage.”

“FIJI Water was founded in 1996 out of the desire to share the earth’s finest water with the world.  Today, it is available in leading hotels, fine restaurants, retail locations, as well as by direct delivery. FIJI Water is now the number one imported bottled water in the United States and is enjoyed in over 60 countries across the globe.”

Matt Porm, who heads the commercial department for the Fijian International, emphasised the importance of true Fijian brands supporting the Fijian International.

“It is always great to see local brands step up to the plate to support such an important event for the nation. The Fijian International offers a variety of platforms for our sponsors to activate their partnerships with us.

“We are very happy to have FIJI Water back on board as a leading brand of the country and could not ask for a better quality water to be served to our players, guests and volunteers this year. The family of sponsors of the Fijian International is shaping up nicely and we welcome any other local brands to join the effort to establishing Fiji as a must visit golf destination of the world.”

Feedback: oseab@fijisun.com.fj

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