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New Product Line For British American Tobacco Fiji

New Product Line For British American Tobacco Fiji
Minister for Industry, Trade and Tourism Faiyaz Siddiq Koya officially launching the British American Tobacco production line at the factory yesterday. Photo: DEPTFO
October 06
09:52 2015

The British American Tobacco (BAT) Fiji will now begin exporting their cigarettes to New Zealand from Friday.

This was launched by the Minister for Trade, Industry and Tourism, Faiyaz Siddiq Koya at British American Tobacco factory in Nabua, yesterday.

The company’s investment on the new production line was mentioned to accumulate to around $2 million.

General manager, Ritesh Dass said their new export market will be expecting around 50 million cigarette sticks annually.

Mr Dass said: “This should generate close to $3m in export revenue.

Backed by Government’s sound investment, fi scal, and regulatory policies, we have been able to successfully prove our case to the group in having the trust through investing in enhancing both our capability and capacity.”



He added the achievement means growth and longevity of the company’s operation in Fiji.

“Discussions are already underway on how we can further increase our Export volumes in the coming years.

“This will naturally mean more investment, higher exports return and more benefits for Fiji such as local employment and farmer engagement,” he said.


Governments Position

Mr Koya said: “The establishment of exports by BAT to New Zealand further reinforces our vision to strengthen our position as the manufacturing hub.

“The Fijian Government has undertaken significant investment in infrastructure, education and providing incentives to grow the manufacturing sector.

“It is now the responsibility of the industry to capitalise on the resources that we have.”

Minister Koya encouraged other manufacturers to take the leap into new markets, especially in markets where we have managed to gain better access.

“There is no market that is not reachable, especially as Fiji Airways is working towards establishing new routes and increasing frequency to existing routes, which will provide a direct link to Asia and beyond.”

Minister Koya further added that for a company like BAT that has undertaken substantial investments towards factory upgrades, new machineries and additional storage space for processing, has led to export to the New Zealand market.


About BAT

BAT Fiji employs a total of 130 permanent staff and 300 seasonal workers.

It has pioneered a revolution in the agriculture sector by introducing sustainable agricultural practices and

working closely with farmers.


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