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Australia Holds Largest Visitor Source Market Here: Ali

Australia Holds Largest Visitor Source Market Here: Ali
Permanent secretary for Ministry of Industry, Trade and Tourism, Shaheen Ali.
December 16
11:00 2016

Australia remains Fiji’s largest visitor source market, accounting for 45 per cent of the total visitor arrivals until October 2016.

Fiji until October this year has surpassed the October 2015 numbers by 4 per cent or an increase from 629,305 in 2015 to 657,113 in 2016.

This was confirmed by the Permanent Secretary for Industry, Trade and Tourism Shaheen Ali.

Mr Ali said New Zealand accounts for 21 per cent or 139,031 visitors.

“Australia and New Zealand being our traditional markets have continued to be the dominant markets, with New Zealand showing significant growth each year,” he said.

However, Mr Ali said the fastest emerging market for Fiji is the Chinese market.

“The visitor numbers from China has increased from around 24,000 in 2011 to 40,174 in 2015,” he added.

“This trend is seen to be increasing even further this year as the 2015 total Chinese visitor numbers has surpassed by 5 per cent already.

Mr Ali said the visitor numbers from China until October 2016 is 42,005.

Also he highlighted they do not only consider the visitor arrival numbers as the only indicator of positive growth in the tourism sector.

He said the earnings from the sector is a crucial indicator.

First two quarters of 2016

For the first 2 quarters of 2016 the earnings from the sector increased by 4 per cent or total earnings of $715.1 million compared to $688.5m in the same quarters last year.


In terms of earnings, we have seen significant growth in cruise receipts.

For the first half of 2016, cruise earnings increased to $4.9 million or an increase of 81 percent compared to the same period last year.

The largest increase in earnings was for quarter 2, 2016, which was an increase of 175 per cent compared to quarter 2, 2015.

Therefore, there is potential in this segment of the industry that Fiji needs to capitalise on.

This has also been acknowledged in the Fijian Tourism Development Plan.

The specific strategies have been devised to ensure that we are able to full capitalise on the potential that are available.


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