Ministry sets $2.2b plan for tourism industry
The Ministry of Industry, Tourism and Trade has set a $2.2 billion roadmap to take the tourism industry to a higher standard by the end of 2021.
This was highlighted by the permanent secretary for the ministry, Shaheen Ali, during the first consultation of the Fijian Tourism Development Plan in Suva yesterday.
Minister for Tourism Faiyaz Koya said despite the setback caused by Tropical Cyclone Winston, the tourism industry was on track to achieve the $2.2 billion by 2021.
“Some of the areas to focus on apart from branding and marketing are the sustainable development of the Fijian tourism industry,” Mr Ali said.
“This is by focusing on higher standard, product diversification and finally ensuring that the benefits of the tourism sector reach deep beneath the Fijian commerce and economy to empower small, medium enterprises to participate in the tourism sector.”
The plan, Mr Ali said, was in line with the Government’s vision, the national development plan and their trade framework policy.
“Government aims to work with the stakeholders in elevating the tourism sector to provide livelihood, income and to benefit all Fijians.
“So, the objectives of the plan are to expand visitor expenditure and tourism yield; create a conducive environment for sustainable increase in visitor arrivals and support development of a sustainable and inclusive tourism sector.”
Tourism Suncoast representative Marita Manley said it was critical to have an overarching plan for Fiji’s biggest industry.
“It is great that emphasis is placed on medium and small tourism enterprises,” Ms Manley said.
“It is also great that we’re doing that in a sustainable way from an environmental and cultural perspective.”
Mr Koya said they would also look at holding a consultation in the Western Division.
Stakeholders can submit written comments regarding the plan to the ministry.
According to Mr Ali, there will be a stakeholder’s validation workshop where all the partners in the tourism sector will endorse the plan.
About 30 stakeholders were present at the consultation.