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Flour In A Pail, First For Fiji

Flour In A Pail, First For Fiji
March 18
11:27 2017

FMF, the first and the largest flour manufacture in Fiji has once again reached to provide its customers with the best product.

The recent launch of FMF Roti Flour had gained great response from customers as the product provides people of Fiji with a healthier option of flour for their roti.

Roti Flour being high in fibre adds to the taste and texture of Roti.

Going beyond just providing healthier flour FMF has now launched Roti Flour in 10kg Pails.

This is the first time in Fiji for flour to be packed and provided in pails.

This product provides great convenience for transporting and storing flour.

The pails are reusable therefore a great value for many families who will use this for storing water for household use and those that now have a permanent flour storing container.

Roti flour was initially launched as 4kg, 2kg and 5kg packs. With consumer demand this extended to 10kg bags which are a size which sells the most in Fiji.

We at FMF continuously collect feedbacks from our customers on how they use, store and consumer our product.

Through these feedbacks came the idea of having flour in pails.

The advantage of FMF Foods Limited having a subsidiary specializing in packaging solutions, it enabled FMFs product development team to work with the team of Atpack (Atlantic Pacific Packaging Limited) to develop a pail suited for Roti Flour especially to maintain its freshness Roti flour is a lesser refined flour which is extracted earlier in the process of flour milling.

This retains many nutritious qualities of the flour and it being enriched with iron and vitamins with FMFs fortification process, provides a good source fibre and nutrition.

Roti has become a staple diet in Fiji across all ethnic groups and considering the increase in non-communicable diseases we encourage consumers to make the right choice during their shopping.

Roti flour in 10kg Pail is now available at all major retail outlets across the country at a very special introductory price.

Customers will find that with only a $1 extra they get a very durable storage bucket and great convenience of carrying and storing flour for their homes.


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