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Fast Food Within 30 Seconds Soon

Fast Food Within 30 Seconds Soon
The soon-to-open Hibiscus restaurant at the corner of Gordon Street and Victoria Parade in Suva on Wednesday, April 19, 2017. Photo: MONICA AGUILAR
April 20
11:00 2017

Fast food-lovers will no longer need to wait for long to get their orders ready and served to them.

Cimax (Fiji) Ltd, established in Fiji in 2014, aims to shorten a customer’s waiting time by serving food within 30 seconds.

And to allow this, the company recently acquired Lucy’s Trading Ltd, located at the corner of Gordon Street and Victoria Parade in Suva, and converted it into a restaurant.

The company invested $500,000 on the Hibiscus eatery, which is scheduled to open next month.

Cimax (Fiji) Ltd director Peter Chiang said the company spent $50,000 to renovate the ceiling and about $20,000 on the cashier system.

“The restaurant strives to serve customers in less than a minute after placing their orders,” Mr Chiang said.

The restaurant will offer food that is $1 to $1.50 cheaper than other fast food restaurants in Suva, he said.

“Customers can walk into the restaurant and place their order. Their food will be ready by the time they reach the kitchen counter to receive their order and that will take around 15 seconds,” he said.

Mr Chiang said it was a new concept that the Cimax board of directors wanted to introduce in Fiji.

“In Hong Kong, within 30 seconds, you can get your meal after you pay at the cashier, and that is what we are targeting.

“I am trying to train our staff to work faster,” he said.

Mr Chiang added they had hired a special chef from China and the other eight employees were local.

“Only the cook will be employed from China. Local people are OK. We can create more jobs,” Mr Chiang said.

He said active young people would be employed to help meet the Hong Kong food-serving time standard.

The fast food restaurant will open from 10am to 6pm every day.

The restaurant can also be hired to host parties.

“I have set up a very expensive sound and light system. We spent a lot of money on the sound system and lighting but we will give it for rent at a reasonable price,” he said.

Mr Chiang said they chose the name Hibiscus because the flower was well-acquainted with the Fijian culture and lifestyle.

Discussions on opening another branch in Nine Miles, Nasinu, are still in progress.


About Peter Chiang

Mr Chiang has been operating a similar restaurant in Hong Kong called Coral Cafe since 2007.

He came into the country in 2013.

He said the other two directors of Cimax (Fiji) Ltd were still in Hong Kong.


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