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Victoria Wines Helps Put Fiji On The World Stage

Victoria Wines Helps Put Fiji On The World Stage
Local distributor Victoria Wines is once again backing the Fiji International. Photo: Fiji International
July 04
11:00 2017

 

The Fiji International has been boosted once again with the support of local distributor Victoria Wines.

A family company that opened the doors of their very first shop 25 years ago in Suva, Victoria Wines have been a strong supporter of the Fiji International since its inception in 2014.

“We recognise the value of the tournament to Fiji as it provides a perfect illustration of the quality of experience available in an idyllic location,” Liam Hindle, managing director of Victoria Wines said.

With a broadcast expected to reach over 400 million homes once again in 2017, the tournament is the perfect channel to showcase Fiji to an international audience, and drive tourism numbers up.

“Our company is committed towards quality and towards supporting the development of Fiji Tourism through the provision of a wide range of excellent wines – we want potential visitors to Fiji to understand that the ‘Fiji experience’ can offer you excellence in every aspect of their potential experience.”

Much like the Fiji International, Victoria Wines shares the goal of promoting community involvement, echoing the importance of including local Fijians in nearly every aspect of the tournament.

“It is important because it illustrates the social investment made by the Fiji International; it is an inclusive business model that ensures that the whole community benefits at every level,” Hindle added.

“On a local level we want to be associated with excellence and develop partnerships with other businesses with similar aspirations and ethics.

“On an international level we see the opportunity for our wine partners to benefit from association with a strong brand that provides significant global visibility and marketing opportunity.”

Hindle was also quick to praise the efforts of the Fiji International team for not only running a first class sporting event, but also their commitment towards continuous improvement each year.

“As Fiji’s only dedicated wine importer and distributor, we are also committed towards providing an excellent experience for all our customers through the provision of a wide series of events, wine tastings and other activities that develop an appreciation and enjoyment of wine culture in Fiji.

“We are always searching for ways of improving the quality and service of our business”.

Edited by Leone Cabenatabua

Feedback:  leonec@fijisun.com.fj

 

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