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Husband and wife aim for more live performances

Husband and wife aim for more live performances
An audience watches and dances to the music of Knox Brotherhood. Photo: Maraia Vula
July 06
23:06 2017

Renowned singer and musician Inoke ‘Knox’ Kalounisiga, and wife Ellana are both eager to help upcoming musicians reach their full potential and to give back to the industry which has supported him for many years.


Knox Entertainment Limited

Together the couple have recently established their company Knox Entertainment Limited.

It was set up to make live music and performances more accessible to the wider public and generate more appreciation for artistic values.

The couple says they wanted to create more income-streams for the entertainment industry and for those who choose this kind of life.


Thurston Food and Music Festival

“The Thurston Food and Music Festival next month is our first event under the Knox Entertainment logo and we know this is going to be enjoyed by the public,” Ms Kalounisiga said.

“There have been many challenges along the way and we expect more to come. Obviously the biggest hurdle are costs involved in staging an event such as this.”

She also said the challenges were good because it allowed them to learn.


Future plans

“We will also host two major large scale festivals each year in Suva and the West,” she said

They hope to engage overseas acts to come and perform in Fiji, while also promoting the Industry and our local musicians.

The couple said there is a wide range of talent in the country, but there is a lack of events of this scale which would bring them together in one space.


Value of live performances

“There is a lack of understanding of the value of live performances and the many hours and emotions that go into any performance; from the birth of an idea to the finished product and its presentation.

“For now we run from our office at home in Suva, but in the near future we will be happy to announce a new venture.”

The pair said they support each other individually and believe they can both bring different aspects to Knox Entertainment.

They have four young boys, Leith, Elijah, Mana and Lomani.

They said they are grateful for all the support they have received from their families and close friends who encouraged them to keep moving forward.

“In the coming years we want people to know that when they see the “Knox Entertainment Limited” logo attached to any event, they know it’s going to be one not to miss.”

Mr Kalounisiga’s long term plan to open his own recording studio and help local musicians to record, release and perform their original music locally, around the region and possibly around the globe.

The couple would then promote these bands and performers at live venues offering the public the chance to see them perform.

The couple wished to thank Paradise Beverages, Onyx Entertainment, The Holiday Inn, the Pearl Resort, Redox, Goodman Fielder and the Fiji Sun for their support.



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