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Hyundai Creta posts highest monthly sales

Hyundai Creta posts highest monthly sales
July 08
11:17 2017

Compact SUVs have come to become a hot favourite in the Indian passenger car market. Today there is a wide pool to choose from, and Hyundai Creta is one of them. But if sales figures were to be compared, the Creta has been consistently selling in very good numbers. The lowest sales figure that it has so far seen is 6,563 units in December 2016.

And now, after more than a year of its launch in India it has posted the largest ever sales number of 9,002 units in the month of February 2017.

This is quite surprising considering the way sales rise and peak early in a vehicle’s lifecycle.

It is also thanks to Creta that Hyundai is now confident of surpassing the half million sales mark which pretty much means that the India script is working like a charm.

“The ride and handling in both the petrol and diesel versions of Creta is tops in terms of customer feedback,” says Srivastava. Generally, the share of petrol in SUVs is barely 10 per cent but in the case of Creta it is 25 per cent and growing.

“We have found that a good percentage of buyers prefer the petrol version of Creta to the (petrol) sedan. We are known for compact cars and sedans but the successful SUV association has now bolstered our standing even – further,” says Srivastava.

Creta is now the largest selling ₹10-lakh plus model both in SUVs and sedans. Hyundai is now aiming at consolidation of its monthly numbers which have now been enhanced by 33 per cent.

Interestingly, the automatic (diesel) takes up 20 per cent of sales and it is here that the company is particularly pleased with the response from women.

Nearly 75 per cent of them have opted for the automatic option and fuelled its demand in the process.

Hyundai has now launched the petrol automatic which could now result in the (petrol) component of Creta increasing even further in the coming months. Eventually, it could even touch 40 per cent though these are early days yet.

“From our point of view, Creta’s good showing only shows that Hyundai image of being youthful, modern and premium is firmly in place,” says Srivastava. It also plans to make the most of the SUV momentum that is in place now by launching its Tucson brand in the last quarter of this year.

There was, of course, a lot of sweat and toil involved while making Creta a reality.

It was an exhaustive exercise which involved Hyundai’s R&D teams from South Korea and India working together to understand what the SUV customer really wanted.

Market research seemed to suggest that the existing lineup in the country was essentially what one would term “rough with bare necessities”.

As Srivastava had indicated in an earlier interview, understanding the aspirations and needs of buyers had worked for Creta. “In particular, we were aware of the growing evolution of the customer and his priorities,” he had said.

What people were looking for was a product with a taller stance and dominating presence that could handle rough terrain. They also wanted a luxury feel as well as premium technology. In a nutshell, Creta needed to make driving modern and the market response clearly shows that Hyundai has delivered the right mix of ingredients.

 

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