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An Apple A Day Has Made Our Business Today -Beci

An Apple A Day Has Made Our Business Today -Beci
Josua Misiki. Photos: Taraivini Seru
July 14
11:00 2017

Yadrana native from Lakeba, Lau, 52-year-old Jeremaia Beci has been selling fruits at the Suva Market for 16 years.

He took over from his late father Tomasi Kovula.

Mr Beci said he had expanded his father’s business and now he was paying seven stalls.

His father sold exported fruits like apples and pears.

Now he said he had included other exported fruits like grapes and local products like water melons, pineapples and seasonal fruits.

He said he was lucky that his late father’s customers were still coming to his stall.

In a day Beci buys about 12 – 15 cartons of apples and in a carton there are 178 apples.

“I also buy 12 – 15 cartons of pears and in one carton there are 200 pears,” he said.

He also bought 12 – 15 cartons of overseas oranges.

Beci spends $1,000 a day to buy fruits and this includes the local ones – pineapples, melons, bananas etc.

On good business day, Beci earns up to $1,800 and within the week he said he could get $10,000.

He said consumers flocked to his stalls every day to buy fruits to take to their work place and also to their homes.

Mr Beci has four children and his eldest son Josua Misiki has graduated from the University of the South Pacific and is helping him at the market.

The youngest is 8-years-old.

He said two of his children were still at the University of the South Pacific, as private students and the fees paid from what he got from the market.

Mr Beci had bought a car and a house and was paying their electricity and water bills.

He said now business was slow but they were ripping the benefits of selling fruits over the years.

“I have saved enough money for our living and I use this money when business is low.”

Now Beci is also selling vegetables.

Beci’s advice to all those unemployed is to find a job or return home and farm their land and sell to the market.

His advice to parents – “Make good use of Government’s Free Education policy and Tertiary Education loans to make their children educated and find good jobs for the future.”


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