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Four Days Of Golf Rake In $24m, Says Koya

Four Days Of Golf Rake In $24m, Says Koya
Opposition MP Biman Prasad (left), and Minister for Industry, Trade and Tourism, Lands and Mineral Resources, Faiyaz Koya during one of the breaks in Parliament. Photo: Parliament of Fiji
July 14
11:18 2017

The spillover effect of last year’s Fiji International Golf Tournament (FIGT)  televised over four days was $F24 million.

This was highlighted by Minister for Industry, Trade and Tourism, Lands and Mineral Resources, Faiyaz Koya, after SODELPA MP Viliame Gavoka moved a motion to remove support for the Fiji International Golf Tournament.

Mr Gavoka also asked the same for the hosting of a Super Rugby 15 match here.

“Madam Speaker the generic benefits from the 2014 till 2016, 200 plus volunteers have engaged thousand sponsors and guests,” Mr Koya said.

Mr Koya then explained what hosting the FIGT meant for the country:

55 local businesses  are engaged

1.5 million plus direct local suppliers

80 local cabbies engaged

47,755 users in the PGA and Fiji International websites

367,621 page view generated on the website

45,875 people engaged on Facebook

327,600 impressions generated on Twitter

7350 views on YouTube

1837 articles covering the tournament

Increase in advertising space rate valued to over Fijian $4million

1233 hours of global coverage around 35 percent USA, 22 percent Europe, 17 percent Asia Pacific, 11 percent African and Middle East and nine percent in Eastern Europe.

60 percent of players flying in via Fiji Airways and close to 500 international visitors directly involved in the tournament

“This is the kind of marketing that we would have to spend extreme amount of money on”, Mr Koya said.

This year the Fiji International Golf Tournament will be tri-sanctioned by PGA Australasia, European and the Asian Golf.

Therefore Mr Koya said there will be an increase in the media coverage in Europe, Asia and this will be viewed by 400 million households.

The marketing on that was absolutely phenomenal and Mr Koya said it was promoting and selling Fiji overseas as a destination.

In terms of hosting the Super Rugby 15, Mr Koya said, it was a contributor to the niche market.

The Attorney-General and Minister for Economy  Aiyaz Sayed-Khaiyum said hosting international games in the country was demonstrating the capacity and the facility Fiji had.

“This is why we’re investing in the National Stadium and other sports facilities. We have the ability to host these international games,” Mr Sayed-Khaiyum said.

“Of course it not only gives exposure to our people but it also means a huge return on the buck that we are spending.”

Edited by Karalaini Waqanidrola


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