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Expanding Beyond Limits Known

Expanding Beyond  Limits Known
Melbourne Storm’s Justin Olam, with BLK commercial and marketing director Liga Gukisuva and Fiji Bati and Melbourne Storm player Tui Kamikamica. Photo: BLK
July 22
11:00 2017

Only one week since they opened their doors at the Pearl Resort, Beyond Limits Known (BLK) are already receiving positive feedback.

The move to set up shop in Pacific Harbour was a strategic one, says BLK director commercial and marketing Liga Gukisuva.

The idea of opening the fifth BLK outlet emerged two months ago. They want to serve their customers in the Navua to Sigatoka corridor.

In addition to this, Pacific Harbour is starting to return to its former glory as a tourism hub. This has been complimented by the new Pearl Resort look, said Mr Gukisuva.

The growing residential, business and travelling community are also targeted markets.

While their focus at the moment is to establish themselves as the go-to for sports apparel and lifestyle wear, BLK also have their sights on other regional markets.

“We are in talks with host nations and we are looking forward to finalise discussions before the end of October.

“We have a huge need from other countries,” he said currently.

Papua New Guinea is the only other country in the region that sells BLK products.

A smart marketing strategy is also attracting a lot of attention with domestic and international companies seeking out the BLK brand as their proffered choice of apparel.

This includes Fiji National Rugby League, England Rugby League, Boavista FC and West Indies cricket.

BLK was also the apparel of choice for schools who took part in the Coke Games and the secondary schools rugby competition.

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