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Jewels From Here Shine Bright In Sydney International Jewellery Fair

Jewels From Here Shine Bright In Sydney International Jewellery Fair
Fair Caleb Jarvis, Trade & Investment Commissioner, PTI Australia and with participants from J.Hunter Pearls, Fonu Jewellery, Totoka Jewellery and Vanuatu Bijouterie
September 09
11:00 2017

Jewellery from Fiji is showing well internationally, pearls es­pecially.

Last month, three of our jewellery traders showcased their products in the Pacific Trade Invest Austral­ia’s inaugural Pacific Showcase at the Sydney International Jewellery Fair.

The international jewellery mar­ket were impressed with jewellery from Fiji’s J.Hunter Pearls, Fonu Jewellery, Totoka Jewellery and Va­nuatu Bijouterie.

The International Jewellery Fair is Australia’s number one jewel­lery event that brings local and international suppliers and buyers together.

Goldsmith, Lynarie Kibblewhite bracelet ‘Dancing light’ made with J.Hunter Pearls won the prestig­ious IJF Paspaley Pearl Design Award, highlighting the calibre of pearls harvested from Fiji.

“It was great to elevate the pro­file of Pacific Island jewellery in­ternationally, buyers commented how impressed they were with the unique aesthetic, the craftmanship of the jewellery and use of raw ma­terials from the Pacific Islands,” said Pacific Trade Invest Australia manager exports Mona Mato.

Mr Mato said that the Sydney In­ternational Jewellery fair has also been a great learning opportunity for the Pacific Islands enterprises

“The jewellery fair has provided a unique opportunity for these enter­prises to share knowledge together, get inspired and also to understand where their pieces sit in the inter­national market in both price and quality.”

  1. Hunter Pearls

It was the first time for the com­pany to participate in the Fair and display their jewelleries in their own booth.

  1. Hunter Pearls managing direc­tor Justin Hunter said: “While pearl producers have often supplied pearls for distributors to showcase at fairs, it is not very often that the producers actually show their own pearls.”

Mr Hunter believes the Fair was an important step for luxury mar­kets to be given a unique platform to share their special stories.

Not only did the Fair provide them with a platform to share their story, but also to be recognised as ambas­sadors for the islands, people and environment.

“It is well documented that the today’s consumers (and tomorrow) are leaning more and more to prod­ucts that have a story or experience to tell and create a sense of differ­entiation.

“It is more about experiences than the traditional “bricks and mor­tar” retailer experience,” said Mr Hunter.

Not only are the pearls grown lo­cally but the company is moving more to finished pearl products, such as matched pearl studs, pen­dants, strands and superb loose pearls.

“This is about offering consumers something unique and different, it is not just about our pearls it is about the story of our pearls where they come from and the many hands involved,” he added.

In June, their Fiji pearls where part of Couture in Las Vegas, Basel World and Inborgenta, Munich.

Fonu Jewellery

As a first time participator, de­signer and creative director Anga’aefonu Bain-Vete said such shows are an essential avenue for entry into international retail mar­kets.

“Having not done an interna­tional jewellery fair experience before, the idea of trying to match the standard of big international brands exhibiting was a bit intimi­dating at first.

“We pooled our knowledge and ad­vice beforehand, helped each other during setup with opinions and as­sistance, and shared lots of laugh­ter and encouragement throughout the entire event,” she said.

She believes the most precious part of Pacific Island culture is community, and it’s becoming more and more clear to her that it is also the most valuable business asset to have as a small Pacific Island enter­prise.

Fifty different items were dis­played during the Fair.

Feedback: monica.aguilar@fijisun.com.fj

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