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TOURISM INDUSTRY: Need To Rethink Way We Operate, Says Seeto

TOURISM INDUSTRY: Need To Rethink Way We Operate, Says Seeto
Participants during the Vodafone ATH Fiji Foundation’s 10th Corporate Philanthropy Seminar at the Hilton Resort and Spa on Denarau on September 14, 2017. Photo: Karalaini Tavi
September 17
10:04 2017

Over 119,000 Fijians are employed by the tourism industry both direct and indirectly, contributing to 40 per cent of Fiji’s GDP. There is a need to rethink the way we operate to address issues on sustainability.

This was emphasised by Fiji Islands Hotel and Tourism Association President, Dixon Seeto during the Vodafone ATH Fiji Foundation’s 10th Corporate Philanthropy Seminar on Thursday evening at Hilton Resort on Denarau

Mr Seeto said his main agenda during the seminar was revolved around tourism sustainability through which they aim to achieve maximum yield by the year 2021.

“This seminar is challenging us all of us, co-operate movers and shakers, together with community reps, we may be awake in our jobs but we need to more creative innovative, resilient and susceptible to change,” he said.

“Fiji’s tourism industry is  equally optimistic in trying to achieve through the Tourism Fiji development plan which hopes to earn $2.2 billion by the year 2021 and we are on track for that.”

He said: “The overarching focus for Fiji’s tourism in 2021 is to maximise yield while achieving a sustainable growth rate also increasing the value that tourism bring to Fiji.”

Tourism is a catalyst for positive change, he said, and is the best platform for economic development. He added that with the immense competition from other countries specifically Asia this requires more creative and inclusive approaches from all corporate entities.

“Given the immense competition throughout the world specially Asia. Tourism by far is the best platform for economic development and can spread easily throughout Fiji,” he said.

“Greater co-ordination and partnership is also encouraged as visitors arrival grow, tourism development will require greater development from stakeholders to ensure that the potential of this sector is optimised.”

Feedback:  karalaini.tavi@fijisun.com.fj

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