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Comprehensive Strategy For North Eastern India

Comprehensive Strategy For North Eastern India
Rashmi Verma, Secretary, Tourism, Government of India talks to participants at the 6 th Travel Mart at Guwahati, Assam, India on Wednesday. Photo: WAISEA NASOKIA
December 09
11:00 2017


The North-Eastern region of India is expected to be a hive of activities in an order to lure more international tourists for the next five years.

This would be through better connectivity, coupled with an aggressive marketing campaign that would help double the number of tourist arrival in the next five years, says Rashmi Verma, Secretary, Tourism, Government of India.

She said to the local buyers and sellers including representatives from 29 countries which included tour operators, travel writers and media who were part of the three-day 6th International Tourism Mart (ITM) at the Vivanta By Taj Hotel in Guwahati, Assam, India at the Vivanta by Taj at Guwahati, Assam on Wednesday.



Some airstrip in the Northern-Eastern region has not utilised and utilising this to its fullest will boost new airports.

Ms Verma said: “Connectivity to the North-east, be it rail, road or air, has increased manifold in the past few years.

“Several new destinations are being soon connected by air in the next few months.


Inter-regional packages

“We are now also looking at building inter-regional people to people contact between Northeast India and Association of Southeast Asian Nations (ASEAN) countries.

With an aggressive marketing campaign, doubling the arrival of both foreign and domestic tourists to the North- eastern region in the next five years does not look difficult,” added Ms Verma.

It was revealed that over 106,000 were foreign tourist and 77,000 were the domestic tourists who had visited Assam and the other Northeastern states during the period of last year, registering a 5.2 per cent increase.

“This year, the region has already registered a 15.8 per cent increase with less than one month to go,” she said.

Ms Verma said the deliberation was a very encouraging and positive at the three-day International Tourism Mart (ITM) for the region and urged that the unique features of the region required special marketing campaigns.

The North East is made up of eight states – Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura which boost unique products and services.

“While each of the eight Northeastern states have specific unique features, it is equally important to sell them as different special thematic packages like wildlife, adventure, eco-tourism ethnic tourism and cuisine.

“The Ministry of Tourism is now looking across the international borders for extending its marketing strategies for the Northeast.

“It is time to offer such tourists packages which can bring, say a tourist to Nepal also to Northeast India.

“We are also looking at tie-ups with neighbouring countries, ASEAN and BIMSTEC members for inter-regional co-operation for tourism,” Ms Verma said.

Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) is an international organisation involving a group of countries in South Asia and South East Asia – Bangladesh, India, Myanmar, Sri Lanka, Thailand, Bhutan and Nepal.

She added the use of social media in paramount in organisation to promote their products and services to be accessible to the world.

The Indian Association of Tour Operators (IATO) president Swadesh Kumar has also proposed to hold an extensive seminar where the tour operators will be exposed to the region.

Present at the event were representatives from 29 countries which included government officials, tour operators, travel writers and media personnel.



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