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Does Driving Matter for Mazda?

Does Driving Matter for Mazda?
March 31
11:19 2018

Does a long, winding road or an empty highway on Sun­day morning matter if the car you’re driving doesn’t take ad­vantage of the moment?

Does safety, technology, efficien­cy or even beauty matter, if a car doesn’t feel right in your hands?

If you build Mazdas, driving is what matters most.

That’s why everything we do has one purpose… to make driving bet­ter. Like creating safety technology that inspires confidence.

Engine technology that makes our cars and SUVs more fuel efficient, responsive. And sticky in the turns.

With designs that capture motion, even when the car isn’t moving.

What’s better than a great driv­ing car? A car company that won’t build anything less.

Mazda Driving Matter

Was Focusing On Every Bolt, Eve­ry Wire And Every Stitch Overkill? We Think Not.

We built the 2017 MX-5 and the all-new 2017 MX-5 RF like we built the very first one, preserving its roots, but evolving the technology. For the last 27 years, it has embodied a pure love of driving – a roadster with beautiful proportions, heart-pound­ing excitement, a rocking power-to-weight ratio and a connection to the road unlike any other.

The fourth-generation MX-5 with SKYACTIV TECHNOLOGY is no different. It commits to the asphalt with smooth and quick agility, with­out hesitation. At a lean 1,058 kg for the soft top MX-5 (1,114 kg for the RF hardtop), it’s athletic, light and live­ly. And loaded with as much thrill as you want to give it. It’s built to behave precisely how you want it to. Intuitive. Responsive. Making you grin from ear to ear.

What’s vital is how it makes you feel when you grip the steering wheel and take a curvy off-ramp af­ter a long day. Whether it’s s-curves, corners or cliff-side highway cork­screws, in the MX-5, you can take them confidently and never hold back. We built the 2017 MX-5 and

MX-5 RF for drivers like you. Be­cause driving matters.

Is the Shortest Distance Between Two Points Really the Best Route?

What is it about the MX-5 that makes you want to drive just a lit­tle bit longer? With such a long and storied evolution, you learn a few things about what matters.

Take it from longtime MX-5 Chief Programme Manager, Nobuhiro Yamamoto. Not only was he on the high-profile Mazda R&D team for the 1991 Le Mans win, but he also leads the team today in its obses­sive need to achieve absolute per­formance and sheer driving excite­ment.

“That means a light, compact body, front mid-ship engine and rear-wheel drive, 50:50 weight distribu­tion, low yaw moment of inertia and low centre of gravity,” Yama­moto said.

Source: Niranjans

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