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Coke Seals $1.2m Deans Deal

Coke Seals $1.2m Deans Deal
Coca- Cola Amatil Fiji general manager Roger Hare (fourth from left) and Fiji Secondary Schools Rugby Union president Setareki Merekula with stakeholders at the Holiday Inn in Suva on April 06 2018. Photo: Coca-Cola Amatil Fiji
April 07
11:28 2018

The Fiji Secondary Schools Rugby Union and Coca-Cola Amatil Fiji signed a $1.2 million sponsorship agreement at Holiday Inn in Suva, yesterday.

This sponsorship will be for the next five years.

Coca-Cola Amatil Fiji has been in partnership with the Fiji Secondary Schools Rugby Union for more than 40 years.

The Powerade Super Deans Rugby championship will be held on the second week of August at the ANZ Stadium, Suva.

While signing the contract, Coca-Cola Amatil Fiji’s marketing manager Lawrence Tikaram said their commitment towards the Deans Trophy is a reflection of their commitment to develop grassroots rugby in Fiji.

“Coca-Cola Amatil Fiji has been actively supporting rugby in Fiji for the last 41 years. Without all the key stakeholders support we could not have what is deemed to be the biggest secondary schools rugby event in Fiji and the world,” Tikaram said.

“Today’s announcement is about another chapter in the history books of the Coca-Cola Games where we as major sponsors will continue to engage with the Fiji Secondary Schools Rugby Union for another five years supporting upcoming Fiji representative in future.

“In 1973, Coca-Cola Amatil first became associated with the annual rugby event when the leaders of the then Island Bottlers of Fiji.

“It is an honour to extend our partnership with Fiji Secondary Schools Rugby Union. I would like to take this opportunity to acknowledge the hard work put in behind the scenes by some very committed people,” he said.

Tikaram said the finals will be held on the end of trimester two school weeks.

“There are no changes to the routine of the competition,” he said.

“This year’s final will be bigger and greater than the past years. Expect major upsets from this years’ tournament,” he said.

Fiji Secondary Schools Rugby Union president Setareki Merekula acknowledged Coca-Cola Fiji for their continued contribution towards Fiji secondary school tournament.

“We’re looking forward to the next five years and we believe that with Coca-Cola Fiji we can achieve greater things and continue to be a force in the local rugby competition,” Merekula said.

“Coca-Cola Fiji has contributed tremendously towards the development of rugby in Fiji.

“They have not only boosted rugby in Fiji but have also contributed a lot in athletics in the country,” he added.

Edited by Leone Cabenatabua




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