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Customer Service Stint Boosts Woman Cabbie’s Business

Customer Service Stint Boosts Woman Cabbie’s Business
Elenoa Rokotabula in front of her taxi in Suva on April 30, 2018. Photos: Taraivini Seru
May 04
11:05 2018

Mother of four Elenoa Rokotabula Vueti has been knocked down so many times; she had always picked herself up and continued with her strides.

Ms Vueti is one of the four women taxi drivers with the expanding taxi company Tiko Kece taxis in the capital city.

“I have gone through a lot, my first husband died, am now with my mother but I have not given up yet as I have a God who is always on my side,” Ms Vueti said.

“This is my own taxi, I am in this profession because the hours are kind to me,” she said.

Ms Vueti drives only in the day knocking off at 6pm and driving six days a week. She holds a Group 2, 3 and PSV licence.

She had attended Dravo District School for her primary education and then to Sila Central College for high school.

She attended a hospitality institution as working in the tourism industry always fascinated her.

She attributes her success in her taxi business to her experience in customer service.

She pays close attention to her attire as she likens her taxi as her work station.

“I always make sure that I am presentable and my taxi is well kept and maintained – my customers deserve to be treated with respect.

“I am lucky to still have my mother around, although she did not agree initially when I moved in back home that I was driving my own taxi; she has accepted everything now and prays for me also.”

Number three in a family of four, Ms Vueti moved back home after her father passed away. Her older siblings now have their own families except their youngest brother.

She is now the breadwinner, living a responsibility she counts herself lucky to carry out for her mother, brother and children.

“People raise their eye brows when they get to know that I am a taxi driver, so too for my customers.

“With God’s guidance I have not been threatened or fallen victim to rude and aggressive customers.

“I have had drunken customers, intimidating ones and provoking ones but I have never been threatened.

“I handle them with caution and with God’s grace I have never been insulted or attacked.”

Ms Vueti commutes daily from her village Maumi, Dravo in Tailevu South.

She parks her taxi at a spot every evening while her night driver (a relative) who has his own set of keys picks up the vehicle and drops it off the following morning for her day shift.

“This is my own taxi, the business is rewarding as the money you make daily pays off evenly – for your car, fuel, other expenses and savings.

“A lot of mothers like my case often give up easy and resort to other means to make money.

“I have kept my four children with me through thick and thin, it was a struggle initially but now with my youngest in Year One things have fallen in place for me.

“As mothers we need to be examples to our children – then the sky is the limit.

“There are numerous ways we can bounce back and be self-sufficient for the sake of our children.

“Unemployment should not be used as an excuse, as long as we have the breath of life in us, we can find a way out.”

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