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It’s Back As Max Val-U Harvest Supermarket, Opens Today

It’s Back As Max Val-U Harvest  Supermarket, Opens Today
Harvest Supermarket is joining forces with Carpenters Max Val-U to lease and operate its flagship supermarket in Kinoya under the co- brand name of Max Val-U Harvest Supermarket. Photo: Ronald Kumar
July 11
14:37 2018

The Christian Mission Fellowship International is resetting and reopening Harvest Supermarket in a new business relationship with Carpenters MaxVal-U.

Harvest Supermarket is joining forces with Carpenters Max Val-U to lease and operate its flagship supermarket in Kinoya under the co- brand name of Max Val-U Harvest Supermarket.

The supermarket will open its doors to the community today.

Christian Mission Fellowship International media liaison officer Fauoro Titifanua said: “It will signal a new business strategy on a new platform to enhance greater community participation closer to home.

“The Harvest Supermarket brand was launched in 2015 and after two years into operation, we find that it is filled with operational challenges that require a different strategy, hence the relationship with Carpenters MaxVal-U.

“The business relationship is between CMF International and Carpenters MaxVal-U.

“Much discussions and meetings was held focusing on a new business strategy whilst at the same remain committed to serving the communities better.

“Tapping into commercial enterprises is common around the world and CMF International has been looking at opportunities to invest in business both as a passive and active participant to raise funds that can finance its global missions operations.

“CMF International understands that the church can actively pursue its role in the business world by itself or with selected partnership.

Asked if all Harvest Supermarkets would be branded to MaxVal-u Harvest Supermarket, she said: “We will focus on this, our flagship supermarket at the moment”.

She said their focus was to embrace this business relationship and explore opportunities of developing better service deliveries, competitive prices and access to wider choices of supermarket shopping closer to home.

maraia.vula@fijisun.com.fj

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