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Businesses Urged To Support Festival

Businesses Urged To Support Festival
Minister for Local Government, Housing, Environment and Transport Parveen Bala with the contestants vying for the crown during the launch at the Lautoka City Council building last Friday night. Photo: WAISEA NASOKIA
July 29
12:08 2018

Businesses have been urged to give more in support of the Vodafone Sugar Festival 2018.

While officiating at the festival’s launch in Lautoka on Friday, Minister for Local Government, Housing, Environment, Infrastructure and Transport Parveen Bala said businesses played an imperative role to the country’s growth and development.

“The Business sector has a social responsibility and if they do not contribute then they are not fulfilling that responsibility,” Mr Bala said.

Mr Bala said that organising such a large festival was not easy for any organisation.

He henced urged all business communities to contribute towards the “worthy cause.”

“Tonight I reiterate my call for business communities for their support,” he said.

Mr Bala highlighted also on the importance of keeping the environment clean.

The Minister said he was hopeful that this year’s contestants would raise more awareness about the issue.

“Please don’t throw your rubbish here and there,” said Mr Bala.

“Show that you care for the environment and show that you have civic pride.”

Sugar Festival Association president Pusp Raj said that this was the festival of “patience.”

Mr Raj said there was a lack of support from both the public and business arms over the previous years.

“Before money was less and support was more but now we have more money but less support,” he said.

He said that the funds collected were all spent for a worthy cause such as aiding of wheelchairs to people and providing funds for overseas medical treatment.

The sugar festival was inaugurated in 1964.

The founding members include Nitin Punja with the first contestant being Shelly Anthony.

The festival was the brainchild of Jaycees International before Apex International took over.

It was handed over to be run by an independent committee thereafter.

Due to lack of support, the festival was not active until 2001, Mr Raj said.

A new committee revived with an ambition to improve the lives of those in society.

Feedback:  yogesh.chandra@fijisun.com.fj

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