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China Chief Representative Announced

China Chief Representative Announced
Newly appointed South Pacific Tourism Organisation China chief representative Marcus Lee. Photo: South Pacific Tourism Organisation
August 21
11:22 2018

The South Pacific Tourism Organisation (SPTO) signed a Memorandum of Understanding (MOU) of partnership with CBISN Services.

It also announced the appointment of its chief executive officer (CEO), Marcus Lee as the SPTO China Chief representative.

The MOU is a result of talks amongst SPTO Pacific island member countries on the growing interests in the China travel market.

It is also of the management of sustainable tourism growth out of China into the Pacific island countries.

The objective of SPTO in China is to increase and strengthen exchanges through tourism, business and investment between its 17 member countries and China.

China is SPTO’s 18th Government member and sits on its board as a development partner.

China has been the fastest growing emerging tourism market globally.

For the Pacific, China has risen significantly and peaked at 153,119 arrivals in 2015 from 88,915 in 2014 (a 72.2 per cent surge) while in 2017, Chinese arrivals to the region dropped to 143,014.

Chinese arrivals to the Pacific islands has notably slowed down in the recent two years since its peak in 2015.

SPTO CEO, Chris Cocker said the influence of the outbound China travel market has been extremely significant and has rapidly transitioned the global tourism industry.

He added that this partnership between SPTO and CBISN Services will focus on working together to promote and create tourism development opportunities with the China market, in a manner that is both sustainable and brings economic growth and social benefits to the region.

“My vision for SPTO in China is to create awareness, increase communication, promote the region, create friendly links and exchanges among its 17 countries to China’s outbound travel and investment markets,”  Mr Lee said.

Mr Lee is credited for creating the world’s first ‘China Ready’ programme in 2002, formerly known as ‘Doing business with China’.

This programme was launched in 43 countries and recognised by UNION PAY, one of the largest credit card companies with networks in over 162 countries.

This partnership will also complement ongoing co-operation between SPTO and the Pacific Islands Trade Invest Office (Beijing) who currently collaborate on tourism marketing and promotional programmes in China.

Mr Lee is currently the CEO of Welcome China (CBISN), largest marketing agency promoting destination and incoming service providers to China outbound tourism and investment.

Welcome China maintains 15 offices in China and the Asia region.

About SPTO

Established in 1983 as the Tourism Council of the South Pacific, the South Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region.

Its 18 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tonga, Tuvalu, Vanuatu and the People’s Republic of China.

In addition to government members, the South Pacific Tourism Organisation enlists a private sector membership base.


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