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Another Record Month For Visitor Arrivals

Another Record Month For Visitor Arrivals
September 01
10:00 2018

In the recent past, our visitor arrivals have recorded growth on month-on-month basis giving a boost to our Tourism brand at a global scale.

Many new destinations have emerged in addition to the traditional favourites, turning tourism into a key driver of socio-economic progress through the creation of jobs and enterprises, export revenues, and infrastructure development.

Our monthly visitor arrivals exceeded the 95,000 mark for the first time in July 2018.

The 95,061 visitor arrival number was 5.5 per cent higher than the previous record of 90,108 set a year ago.

Increases were recorded in the number of visitors from New Zealand [2,124 or eight per cent to 28,572]; Japan [1,172 or 207.8 per cent to 1,736]; Australia [1,024 or three per cent to 35,608]; Continental Europe [386 or 12.8 per cent to 3,392]; Rest of Asia [358 or 15.8 per cent to 2,626]; Canada [356 or 27 per cent to 1,675]; China [53 or 1.1 per cent to 4,887] and South Korea [9 or 1.3 per cent to 712].

 

Japan

Japan recorded the highest percentage increase due to the resumption of direct flights between Nadi and Narita three times a week.
Decreases

There were decreases in the number of visitors from the United States of America [down 421 or 4.4 per cent to 9,104]; Pacific Islands [down 144 or 3.2 per cent to 4,403] and the United Kingdom [down 90 or 4.6 per cent to 1,871].

Visitors arriving for holiday purposes accounted for 76.8 per cent of total arrivals.

Ten per cent came to visit their friends or relatives, three per cent came for business purposes, while 10.2 per cent visited Fiji for other reasons.

In the moving 12 monthly numbers ending July 2018, the total number of visitors to Fiji increased by 4.8 per cent compared with the same period in 2017.

January to July 2018, showed that visitor arrivals increased by 3.5 per cent over the corresponding period in 2017, up from 462,794 to 479,043.

 

Growth link

The growth in our tourism numbers is consistent to the growth noted for international tourism.

According to the World Tourism Organisation (UNWTO)’s latest collection of Tourism Highlights 2018 Edition, international tourist arrivals reached a total of 1,323 million in 2017, some 84 million more than the previous year and a new record.

The sector has now seen uninterrupted growth in arrivals for eight straight years.

2017’s growth was the highest since 2010, led by the regions of Europe and Africa, which received increases in arrivals of eight per cent and nine per cent, respectively.

Available data for early 2018 has since confirmed international tourism’s continued strong growth, with a year-on-year increase of six per cent in arrivals between January and April.

Tourism industry has become Fiji’s largest source of foreign exchange earnings.

It provides vital support to our Balance of Payment and is reflected in the level of foreign reserves we hold.

Our tourism earnings increased by 4.7 per cent on an annual basis to $358.2 million in first quarter 2018, compared to the same period in 2017.

Similarly, the Reserve Bank of Fiji forecasted visitor arrivals to rise by approximately five per cent for 2018.

Apart from income generation and job creation, tourism sector greatly impacts the level of infrastructure development and allows the country to display the multitude of cultural diversity and range of products and services.

Although not all the contribution from tourism sector can be readily quantified, it does show its magnitude of impact on the growth and general advancement of our domestic economy.

Feedback:  maraia.vula@fijisun.com.fj

 

 

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