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Yachting Tourism Injects $59m Into Economy

Yachting Tourism Injects $59m Into Economy
Royal Suva Yacth Club.
November 07
13:16 2018

A new study has revealed that the yachting industry has contributed $59 million into the economy.

This was disclosed during the national yachting stakeholders meeting yesterday at Sofitel Resort & Spa in Nadi, which included industry representatives, Government and development agencies.

The study was part of the key findings of a recent Yachting Economic Impact Study for Fiji.

The study highlighted the important contribution that the yachting tourism sector makes to the Fiji economy, generating $59 Million per annum.

While yachting tourism does not boast the large numbers of arrivals with only 4330 crew and guests arriving on 714 yachts in 2018, it is one of highest yielding tourism segments with an annual average spend for each visitor per trip of $6584 compared with the national average of $2067 quoted in the Fijian Tourism 2021 Plan.

Super yachts arrivals into Fiji have surpassed Australia, with each visit generating $167,000 with an annual overall contribution of $7.9m in 2018.

The economic contribution by the sector is even more pronounced when one considers that yachts sail to many remote islands within the Fiji group that tourists do not travel to and yachties tend to spend more on locally sourced food, supplies and repairs.

The yachting study was developed in partnership with Port Denarau Marina, Vuda Marina and the Australian government funded Market Development Facility (MDF) and produced by international consultancy firm, AMSTEC Pty Ltd.

According to Cynthia Rasch, General Manager, Port Denarau, the Marina is delighted to partner with MDF to carry out an independent study.

“The yachting industry plays a vital role to the growth of Fiji’s economy and this study will indicate their measurable economic, employment, social and environmental contributions to the local communities,” Ms Rasch said.

Adam Wade, General Manager, Vuda Marina echoed Rasch’s comments: “Many people are unaware of the diverse nature of the yachting industry and how there are numerous businesses that have been created organically to meet the needs of this vibrant and emerging community of adventurous travelers.”

MDF Fiji Country Director Mujaddid Mohsin said: “MDF is pleased to partner with Fiji’s two largest Marinas in producing the yachting study to support more evidence-based policy dialogue and encourage new industry growth initiatives by local stakeholders.”

– Market Development Facility

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1 Comment

  1. Darlene Koetz
    Darlene Koetz November 13, 04:04

    pretty great

    Reply to this comment

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