ENTERTAINMENT

Hoerder Fuses Diverse Cultures Of Fiji To Print

Hoerder will be showcasing his individual designer show once again at the Bottega Fijian Fashion Festival at the Grand Pacific Hotel on Saturday, June 8. He will also have a stall selling his products at the Mini-Market that is adjacent to The Runway.
04 Jun 2019 13:55
Hoerder Fuses Diverse  Cultures Of Fiji To Print
BFFF18 models on the runway.

Legendary designer Hupfeld Hoerder, known lovingly to many as “Huppy”, is an international and national award-winning designer who has been in the fashion industry scene for more than 20 years.

His vibrant colours and hand-painted prints are recognisable to all. Hoerder designs for every occasion – bula shirts, kaftans, bridal, evening wear, draping backdrops.

Hoerder will be showcasing his individual designer show once again at the Bottega Fijian Fashion Festival at the Grand Pacific Hotel on Saturday, June 8. He will also have a stall selling his products at the Mini-Market that is adjacent to The Runway.

How long have you been designing?

I have worked in the fashion industry in Fiji for over 20 years. I began designing whilst pursuing my undergrad studies at university with just making simple shift dresses to casual resort wear, slowly the demand grew for more formal gowns and bridal wear incorporating authentic fibre with a westernised design and this eventually led into haute couture category.

Most of my garments are exclusive designs and on made-to-measure mode. I have also moved into textile designs, where I have created fabric designs for our Fiji National Athletes to the Olympic and Commonwealth games, with some other major organisations in Fiji. I have also won national fashion and business awards that has immensely put me on an advantage position. In 2008, I was the only designer in the Pacific that was represented at the first Islands of the World Fashion Week and was a finalist for both major categories in Cultural Wear and Eco-Wear.

I utilise and incorporate authentic fibres and other natural resources from the Pacific into the creation and development of my designs, and the use of vibrant colours to signify various themes; hence the focus is to promote an eco-friendly or green environment for the future generation.

What do you plan next for your brand?

Currently, I have started manufacturing a limited-edition line targeting the affluent market and have started distributing them at selective outlets in Fiji. Eventually, I would like to have the opportunity to tap into the international market. My accolades of awards, both national and international, and participation in international fashion shows have given me many opportunities and exposure. I now have established a niche market with Fijians and other Pacific islanders living overseas where I have sent exclusive garments and hand-painted fabrics as far as the US, Brussels, Australia, New Zealand, Korea, Germany and many more.

What’s the inspiration behind your collection for the Bottega Fijian Fashion Festival 2019?

This collection is a collaboration between two amazing extraordinaire artists from the Cook Islands – Taa Sprays and Maya Exquisites – who will be styling my garments with their amazing accessories.

The three-collection line tells the story of the ‘Vaka’ – the ocean voyaging canoe sailing across the vast Pacific Ocean. Through the colours and designs of each category you will see a significant connection of our culture and heritage. I will take you on a voyage from the Cook Islands to Fiji and Rotuma and how we have a strong bond in terms of our traditions and values that we hold very close to our heart.

The collection has three categories – the resort casual category where I have used soft pastel colours from honey dew yellow, to lime tropical green, soft peach, baby pink, powder blue and lavender with simple cuts and silhouette’s suited for this tropical climate.

The second category is the evening category, with bold colours of the Pacific from tangerine sunset into a red-hot blend and other complimentary dark colours with a HH signature to create that classic vintage elegance and style.

The final category is called the ambassador’s collections of local celebrities, celebrating real Pacific people with Hupfeld Hoerder. It is an explosion of colours and styles, simple yet elegant to celebrate the harmony and the melting pot of diverse cultures we have in Fiji that makes us very unique.

Tickets for the Hupfeld Hoerder show are $100 and can be booked via emailing hupfeld.hoerder@gmail.com.
Feedback:  avinesh.gopal@fijisun.com.fj

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