SUNBIZ

New Sugar Brand Represents Fiji’s Noble Banner Blue

“Everywhere we export our sugar, it will be perceived and known as the sweet-tasting, high-quality sugar from Fiji.”
22 Oct 2019 13:53
New Sugar Brand Represents Fiji’s Noble Banner Blue
Prime Minister Voreqe Bainimarama and Fiji Sugar Corporation CEO Graham Clarke. Photo: Charles Chambers

 

Prime Minister Voreqe Bainimarama, while launching the new retail and export branding for Sugars of Fiji, in Lautoka last night, said the new brand adopted the colour of Fiji’s noble banner blue.

“It is by now a colour that is recognized worldwide as belonging to Fiji.”

Fijian sugar

He said Fijian sugar was still the best quality and the sweetest tasting sugar around and every package of Fijian sugar now will proudly show where it came from.

“Fiji is a name that matters in the world. We have a duty to make sure that everything that carries the name of Fiji is of the highest possible quality and holds true to all of the things that Fiji stands for – a clean natural environment, warm hospitality, and a spirit of innovation and creativity.

“In this way, all of the products and services that bear the name Fiji will reinforce each other and open doors for each other.”

“Today, we take one more step in bringing everything we do under one true Fiji brand as the Fiji Sugar Corporation is reborn as Sugars of Fiji.

“This rebrand is more than just a name change, and we have arrived at this point after working for many months to evaluate our standing in the world, strengthen the Fiji Sugar brand globally, and seek ways to leverage Fiji’s unique brand position to support Fiji’s oldest export product.

Mr Bainimarama said sugar was critical to the development of the nation.

“Everywhere we export our sugar, it will be perceived and known as the sweet-tasting, high-quality sugar from Fiji.”

Feedbackcharles.chambers@fijisun.com.fj

Fiji Sun Instagram
Fiji Plus
Subscribe-to-Newspaper
error: