ENTERTAINMENT

“Parasite” Gets Huge Box Office Boost After Making History At 92nd Oscars

The final U.S. gross of "Parasite" is estimated at 50 million U.S. dollars or more, putting it near Chinese film director Zhang Yimou's "Hero," which grossed 53.7 million dollars 18 years ago. "Crouching Tiger, Hidden Dragon," released in 2000, holds the top spot with its U.S. gross of 128 million dollars.
19 Feb 2020 21:10
“Parasite” Gets Huge Box Office Boost After Making History At 92nd Oscars
Bong Joon-ho poses for photos at the 92nd Academy Awards ceremony at the Dolby Theatre in Los Angeles, the United States, Feb. 9, 2020. South Korean black comedy "Parasite" turned out to be the biggest winner at the 92nd Academy Awards ceremony. (Xinnhua/Li Ying)

South Korean black comedy “Parasite” got a huge box office boost after making history at the 92nd Academy Awards with four wins, hauling more than 6.8 million U.S. dollars over the long Presidents’ Day weekend in North America, according to studio figures collected by measurement firm Comscore.

“Parasite,” distributed by New York-based American company Neon in North America, added 941 locations to 2,001 this weekend in reaction to its Oscar glory, making its biggest theatrical expansion yet in the region.

Bong Joon-ho’s film brought in 5.682 million dollars Friday through Sunday and an expected 6.801 million dollars Friday through Monday for a North American cume of 44.489 million dollars, receiving its biggest box office weekend haul in its 19th weekend in North America.

Fueled by its historic Oscar victory, “Parasite” has grossed over 200 million dollars worldwide through Monday.

“Parasite” became the first non-English language film to win the Oscar for best picture, and also nabbed awards for best original screenplay, best international feature film and best director for Bong Joon-ho at the 92nd Academy Awards earlier this month. The commercially viable and adroitly written drama on the weighty subject of class warfare follows the members of a poor household scheming to become employees of a much wealthier family by posing as unrelated, highly-qualified individuals.

“It has become a must-see movie in a theater even though it is available on home video,” Comscore’s Senior Media Analyst Paul Dergarabedian told the Hollywood Reporter magazine, adding that it’s one of the only two movies people were talking about over Presidents’ Day.

The Hollywood Reporter magazine reported that box office analysts put the film’s final U.S. gross at 50 million U.S. dollars or more. It would be the top showing for a non-English-language film since Chinese film director Zhang Yimou’s “Hero,” which grossed 53.7 million dollars 18 years ago. “Crouching Tiger, Hidden Dragon,” released in 2000, holds the top spot with its U.S. gross of 128 million dollars.



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