Business

Hari Punja Group & Taula Beer To Set Up New Brewery In Suva

Taula Beverages Co Ltd of Samoa, manufacture of the famous Taula brand of beers, has teamed up with Hari Punja and Sons Pte Ltd to build a brewery and state-of-the-art logistical facilities in Fiji.
06 Jan 2021 10:07
Hari Punja Group & Taula Beer To Set Up New Brewery In Suva
Taula beer Samoa success story.

A new brewery is set to take shape in Fiji, following a joint venture that involves Hari Punja and Sons Pte Ltd.

Taula Beverages Co Ltd of Samoa, manufacture of the famous Taula brand of beers, has teamed up with Hari Punja and Sons Pte Ltd to build a brewery and state-of-the-art logistical facilities in Fiji.

The new business partnership is expected to come head-to-head with existing brands, a statement from Hari Punja and Sons said.

The two companies are confident their proven experience, team and modern infrastructure would be the right formula to overcome challenges.

The brewery will service the Fijian market, and simultaneously supply other Pacific Island countries, the statement said.

Taula Beverages Co Ltd of Samoa, in a span of eight years, dominated the Samoan market with over 70 per cent market share, which ended the 40-year monopoly of “Vailima”, a brand owned by a subsidiary of Paradise Beverages Ltd.

According to Taimalie Charlie Westerlund, the managing director of Taula Beverages Co. Ltd, the reason the brewery gained momentum stemmed from the decision to commit to the German Purity Law, Reinheitsgebot.

Reinheitsgebot is the German regulation which limits the ingredients in beer.

Coming to Suva ...modern German technology, beer standards.

Coming to Suva …modern German technology, beer standards.

Hari Punja and Sons is a 100 per cent Fijian-owned entity, and parent company of many successful businesses in Fiji, including FMF and Bluegas.

Mr Punja said the brewery would employ a highly qualified team with European training, and the latest in German technology to produce top quality products, in accordance with the industry’s strict manufacturing standards.

Under the management of the joint venture partners, each with years of experience through their own respective businesses, the new company was confident of success, the statement said.

The company intends to brew a variety of beers suitable to meet customer preferences.

Mr Punja said the company also intended to explore carbonated soft drinks in glass and canned formats, as has been successfully done in Samoa.

While not revealing much more detail, Mr Punja said the partners were excited with the new endeavour, and aimed to start serving the Fijian market in the very near future.

Feedback: frederica.elbourne@fijisun.com.fj


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