SUNBIZ

Four More Companies Highlighted Under The Fijian Made Banner

In a bid to support Fiji’s economic growth, build brand loyalty and national pride, four internationally recognised companies signed under the Fijian Made emblem. These companies are Paradise Beverages, Ranjit
26 Jan 2021 10:58
Four More Companies Highlighted Under The Fijian Made Banner
From left: Ram Sami and Sons director Prasneel Gounder receives Ram Sami and Sons and Wallson Foods Fijian Grown and Fijian Packed certificate from Permanent Secretary for Ministry of Commerce, Trade, Tourism and Transport Shaheen Ali.

In a bid to support Fiji’s economic growth, build brand loyalty and national pride, four internationally recognised companies signed under the Fijian Made emblem. These companies are Paradise Beverages, Ranjit Garments, Tau Sports, Ram Sami and Sons and Wallson Foods. Ranjit Garments and Tau Sports previously were recognised under the Fijian Sewn banner, while Ram Sami and Sons and Wallson Foods were recognised under the Fijian Grown and Fijian Packed.

The “Fijian Made” and “Buy Fijian” campaign was initiated by the Fijian Government under the Ministry of Commerce, Trade, Tourism and Transport, to create a “Fijian” brand – to promote Fijian made products and produce both domestically and abroad. Since the initiative started the ministry now have a total of 391 companies/business registered under the Fijian Made-Buy Fijian Campaign.

The Ministry said the campaign was introduced with the objective:

  • To reduce the rising import bills and the country’s negative balance of payment position over the years.
  • To build a sense of loyalty amongst the Fijians to buy their own creations to assist employment generation and expansion of the manufacturing sector to improve the livelihood of the nation.
  • To position Fijian made products in the international markets to promote exports to strengthen our declining export sector through the branding strategy.

This would help:

  • Build loyalty and national pride for Fijian products.
  • Reduce the rising import bills.
  • Retain money in the country to build better roads, hospitals, and more.
  • Promote exports to the international economy.
  • Grow local industries for future prosperity.
  • Secure jobs for future Fijian farmers, manufacturers, entrepreneurs.
  • Share the high quality of Fijian products and workmanship.
  • Support the growth of the Fijian economy.

In response to SunBiz queries, the ministry highlighted a brief history and the companies business progress below:

Ranjit Garments.

Ranjit Garments.

Ranjit Garments:
RG Direct joined the Fijian Made family under the Fijian Sewn brand. They are a family-owned company that started in 1984 exporting to Australia, New Zealand, and the USA for 36 years.
Ranjit Garments has built an excellent reputation as a manufacturer and exporter of high-quality apparel.

Specialised in work wear, industrial wear, hospitality wear, healthcare uniforms and school wear, Ranjit Garments has production lines set up to cater for various product types with a robust Quality Assurance System in place. The factory currently employs 260 Fijians, the family-owned company’s key focus has always been to provide solution-based offering to all customer

Tau Sports

Tau Sports

Tau Sports (Fiji) Limited highlighted:
Upholding their core values of authenticity, perseverance, customer satisfaction, sustainability, and innovation, Tau Sports (Fiji) Limited reinforced their brand by renewing their Fijian Sewn licence under the Fijian Made banner.

As the largest sports brand providers in Fiji, supplying high quality custom garments for sporting bodies both locally and internationally, Tau Sports is a registered garment manufacturing business based in Fiji that specialises in the design, manufacture and distribution of quality uniforms, sports, and corporate wear.

It started in 2010, Tau Sports has its own manufacturing plant, providing possibilities of full control over production processes to effectively meet client demands and deadlines from markets in Australia, New Zealand, Samoa, Tonga, Tuvalu, Nauru, Kiribati, and Papua New Guinea.

Paradise Beverage

Paradise Beverage

Paradise Beverages highlighted:
Any effort made in creating jobs and promoting growth is an element close to the Fijian Made campaign and what it exemplifies. As a leading local manufacturer and among the Pacific region’s largest local employers, Paradise Beverages continues to make positive contributions to the business and markets in which it operates.

Employing approximately 550 staff across four sites in Fiji and Samoa, including the Vailima Brewery in Apia, the Fiji Brewery in Suva, and the Rum Co of Fiji Distillery in Lautoka.
The leading local manufacturer amongst the Pacific region produces favoured local beers, ready to drink (RTD) and rum ranges.

Having undergone a $85 million capital investment and capability programme to modernise its facilities, the brand has underlined its position as a significant long-term contributor to the local community and economy.

Ram Sami and Sons (Fiji) Limited and Wallson Foods highlighted:
Distinguished by 350 Fijian employees, over 48 years of experience in poultry products and being 100 per cent Fijian owned Ram Sami and Sons (Fiji) Ltd and Wallson Foods Limited received the Fijian Grown and Fijian Packed emblem.

Specialising in fresh eggs, chicken feed, brown layer frozen chicken, sausages and sauces the brand carries forward Research and Development to continue lifting its products to serve the local and international market.

Ram Sami full range of eggs, brown layer frozen chicken and the newly introduced Wallson frozen chicken are proudly Fijian Grown, additionally, Farmers Feed Products along with the tomato puree now carry the Fijian Packed emblem.

 

Feedback: susana.tuilau@fijisun.com.fj


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