Casting Memory is a family oriented business that was established amidst the COVID-19 pandemic. Managing director Sheenal Narayan had invested $2,000 in the business that captured those moments of newborns by handcrafting.

The Makosoi Road, Nasinu, based family business stemmed from the realisation that her children were growing up so fast, and decided to create something to have a lasting imprint.

Ms Narayan said, the idea of casting a crown is to make all parents dream to stare at their new baby in amazement and wonder how they could possibly be so tiny, before too long, the baby has grown, and it is hard to remember just how tiny they really were.

“Looking at parents going through pregnancy after births, birthday photo shoots just made me think how much creating memories matters to parents and that this will be somethings all will want especially for little ones,” Ms Narayan said.

“We take particular care when it comes to the quality of our products, since it’s to do with babies,’ parents will be very particular and concerned, which is understandable.

Ms Narayan said, looking at the requests since the day she started, customers had asked for couple and family sculptures. She said they are taking further step to start with pet casting.

“We only use the best grade molding gel that is registered with the Therapeutic Goods Administration through our overseas suppliers and 100 per cent non-toxic and safe to use on precious baby’s skin,” she said.

Ms Narayan said the most challenging part was the product was way too expensive on online stores and not having any overseas made it hard to get a supplier.

“At a point I just gave up but my family, my parents, sisters, and my partner they really pushed me and with God’s help I managed to find a supplier overseas,” she said.

“The company that supply the materials has been in business for more than eight years in their brand is trustworthy.”

Casting Memory will mark its one year anniversary this month.

Story By: sosiveta.korobiau@fijisun.com.fj