Visitor ratings consistently rank Fiji at 85 per cent, a positive indication of the destination’s popularity and satisfaction among travellers.

Fiji is a highly familiar travel destination for 29 per cent of the travelling population in the United States of America, New Zealand, Australia, and Canada.

Its brand recognition is stronger in these source markets compared to competitive markets.

While Fiji’s familiarity has increased in New Zealand and Australia, it has remained stable in the North American market.

To attract more travellers from North America, targeted marketing and increased investment are necessary.

Fiji excels in areas such as beaches, outdoor activities, ocean views, and natural scenery, setting it apart from its major competitors.

The pillars that drive travellers to choose Fiji are relaxation, wellness, and the captivating beauty of its natural landscapes.

Additionally, Fiji’s luxury resorts contribute to its appeal and increase the demand for travel to the destination.

Fiji’s reputation for sustainability is closely linked to its pristine environment, making it an attractive destination for those seeking sustainable options.

The perception of Fiji as a sustainable destination adds to its desirability.

Source: Tourism Fiji

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