FIJI NEWS

Tourism to counter financial credit crunch

Written By : EMOSI LASAQA . A marketing sub-committee has been formed in the tourism sector to counter the global financial credit crunch, says Tourism Fiji chairman Patrick Wong. Major
01 Jan 2009 12:00

Written By : EMOSI LASAQA . A marketing sub-committee has been formed in the tourism sector to counter the global financial credit crunch, says Tourism Fiji chairman Patrick Wong.
Major stakeholders of the tourism industry have had several meetings where collectively they listened to the industry’s wholesaler partners on the ground of their major source markets.
Mr Wong said the challenges are against domestic tourism which is encouraged in the market and converting long haul travel to short holidays to Fiji.
“Aggressive marketing is in place early January 2009 for the first three months targeting travel for the first half of the year in the form of television advertising.”
He said this tactical campaign is to drive volume in visitors’ arrival numbers with value added and price point packages and it is going to be very challenging for the first six months as far as visitor arrival numbers are concern.
“Visitors arrival figures are hard to predict due to booking patterns being short lead time and we have very attractive packages on offer driven both value and price point which should entice short haul travel to our shores”.
Mr Wong said the impact of the financial credit crunch on the industry’s path to recovery has seen a pattern of booking in a very short time making it difficult to predict arrival numbers unlike the good years of 2005 where they were able to predict arrival numbers three- month prior to arrival.
He said hotel workers will not lose their jobs but will be encouraged to take annual leave during the softer and low seasons or special leave will be given with the final option of reduce working hours if worse come to worse.
Mr Wong said visitors’ arrival number ending November 2008 stands at 532,561, a 8.9per cent growth over 2007.
He said Australia is currently showing a growth of 19.7per cent totalling to date 211,374 visitors arrivals.
The largest growth is out of China and India registering a 32.8per cent and 23.9per cent respectively over 2007 but small in numbers compared to our major source markets.
The latest tourist arrival statistics show growth in all markets except for declines in the Japanese and Korean markets.




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