Island News

Love sells on the music market

Written By : ILIESA TORA. They say music is the food of love. Can’t complain about that if you care to listen to the recent releases by some of our
09 Apr 2011 12:00

image Written By : ILIESA TORA. They say music is the food of love.
Can’t complain about that if you care to listen to the recent releases by some of our new iTaukei musicians.
Songs hitting the airwaves right now include “Rosi Noqu Daulomani” from new sensation Tupou Mocevakaca and the Salusalu Vono kei Vuna.
The song has been the favourite on buses, nightclubs and on the airwaves.
Domo ni Cakau’s remix of All out of Love is another song that is making the rounds with top artist Jiosefata Veitaukula’s Na Veidinadinati also making the top five spots.
Procera Music is currently the top recording studio with Koro islander Adriu Saranuku as their recording engineer/producer.
Company general manager Mahid Murad said they envisage an exciting 2011.
“There are a lot of local musicians coming in. Love is the issue they mostly sing about,” he said.
“And that also sells very fast. We can testify to that.”
Procera’s top artists include Veitaukula and the Malumu ni Tobu kei Naivaukura, Maciu Salauca and the Waikatakata e dela ni nuku vula from Savusavu, Tegu ni Delai Kuitarua, Volasiga kei Visailele, Domo ni Savu, Salusalu Vono kei Vuna, Cadra ko Muana, Kabu ni Delai Kade and Mudre ni Cagi Kei Nasiriva.
Mahid says they were looking forward to working with some of the new local artists coming into the business.
“These artists have the talent and we are here to help them out,” he said.
“They find it hard to market themselves and their products. With us we try and give them a package that includes us also selling their CDs on the market and we pay them a percentage as their royalty.”
If indications now are anything to go by then music lovers will hear a lot more of love being sung about in future releases.
“It’s always a hit and we know that there are a lot of untold love stories out there that can be known only when artists sing about them,” Mahid said.


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