Business | Travel News

Sofitel’s new addition

Source: Sofitel Fiji Resort and Spa Denarau Island’s five star Sofitel Fiji Resort & Spa, is celebrating the start of a new year with an elegant new Luxury Rooms category,
19 Jan 2012 08:53

Sofitel Fiji Resort and Spa

Source: Sofitel Fiji Resort and Spa

Denarau Island’s five star Sofitel Fiji Resort & Spa, is celebrating the start of a new year with an elegant new Luxury Rooms category, including ten inspiring suites.
Unveiling the rooms this month, general manager Adam Laker said the new Luxury Rooms category was created in response to strong demand for an elegant yet attainable room product by both leisure and incentive business travellers.
“Hotel guests are becoming increasingly discerning. With that comes an expectation for increased luxury, an expectation that Sofitel is now able to satisfy better than ever before,” he said.
Mr Laker said the new Luxury Rooms reflected not only the evolution of the resort, but the more general evolution and sophistication of visitors to Fiji.
“Increasingly travellers are upgrading themselves and their room type of their own accord. In 2012, people lead busy lives and realise that time is a precious commodity.
“The trend is to make every holiday moment count and small indulgences like booking the next room type up are on the rise,” he said.
He stated figures over the past twelve months indicated that travellers were ready to splash out and indulge more than ever before, opting for a still affordable yet slightly more sophisticated room and resort.
“Sofitel was surprised to record an 18 per cent increase in bookings for our prestige suites in 2011.
“Armed with that information, we felt that there was an opportunity to leverage that luxury aspiration and introduce a new room category that would rest between our Superior Room and Prestige selections.
“Sofitel’s Luxury Rooms are there to provide a perfect solution and make the decision making process easier. We haven’t looked back – the feedback to this room type so far has been fantastic,” he said.
Famous for its long, lazy beachfront location, swaying palm trees and romantic sunsets, the Sofitel Fiji Resort & Spa is Fiji’s most alluring resort enjoying a beach frontage, the island’s largest lagoon pool, and 26-acres of lush gardens with views extending across Nadi Bay.



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