Business

Aqua Pacific bags $2.6m UAE deal

By RACHNA LAL Frezco Beverages, the distributor of Aqua Pacific has been given the contract to supply US$1.5 million FJ$2.66m) worth of bottled water to the United Arab Emirates (UAE)
03 Oct 2012 12:29

By RACHNA LAL

Frezco Beverages, the distributor of Aqua Pacific has been given the contract to supply US$1.5 million FJ$2.66m) worth of bottled water to the United Arab Emirates (UAE) over the next 12 months.
This follows the company signing an exclusive distributorship agreement recently with Bin Beyat Natural Water Trading in Dubai.
The first shipment is due to leave for the Middle East in mid of October.
Investment Fiji chief executive, Ravuni Uluilakeba, confirming this said it can be largely attributed to the recent opening of the Fiji Embassy in Abu Dhabi, UAE.
“The recent opening of the Fiji Embassies in Abu Dhabi and Seoul in Korea has created a gateway for the local exporters to access overseas market,” he said.
“For Investment Fiji, foreign Missions play an effective role in securing new markets for the local exporters. Frezco Beverages is a testimony of their initiatives.”
Mr Uluilakeba said the change to export-oriented economy policy strengthens the requirement for economic diplomacy where overseas missions will now play a much stronger role in promoting Fijian made products, tourism and investments.
Frezco Beverages, managing director, Altaaf Jamal said they had been working on this market since last year.
“After screening several companies, we decided to engage with Bin Beyat Natural Water Trading as we saw them fit to develop our brand to the next level in UAE and GCC market,” he said.
Mr Jamal indicated other emerging markets for them currently included Russia, China, UK and Japan.
He said US market was showing positive growth with products in Indiana, California, Las Vegas and New York.
Mr Jamal said a new state-of-the-art bottling facility would be fully-operational by middle of 2013 with initial line capable of producing more than 150,000 bottles per day.
“This would equal 45 million bottles on average per year to accommodate the grow for the brand internationally and at home,” he said.
Fiji’s first Ambassador to the UAE and the other Gulf Countries, Robin Nair, said the impact of the high-profile opening of the embassy in this economic hub of the region and its economic diplomacy was already showing early harvests for Fiji.
“The opening of this distributorship shows Fiji’s ability to penetrate its niche products into very competitive markets,” he said.
“The distributor has told me they are very confident of penetrating further into the other Gulf countries with this and other quality products.”




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