Business

Trade fair in Africa attracts big names for Fiji

By ELLEN STOLZ Fiji’s promotional campaign in Pretoria, South Africa has caught the attention of a major duty free company which has global presence. A trade promotional campaign led by
05 Oct 2012 09:37

First Secretary, Sisa Otealaqi, promoting Fijian products at the Diplomatic Fair.

By ELLEN STOLZ

Fiji’s promotional campaign in Pretoria, South Africa has caught the attention of a major duty free company which has global presence.
A trade promotional campaign led by Fiji’s High Commission to South Africa, Beniamino Salacakau, led a team to take part in two Fairs as part of the Missions effort to promote Fiji products and Fiji as an investment and tourist destination.
The Fairs were the Johannesburg Boat and Dive Show and the Pretoria Diplomatic Fair. As a result of those promotions Flemingo International, a major international duty free retail company, has now reached out to our High Commission with serious enquiries about Fiji products.
Flemingo International is a Dubai, United Arab Emirates, headquartered company whose core activities include owning and operating travel retail shopsacross Africa, Asia and Europe. The Company has about 20 shops in South Africa alone.
Representatives of the Company met recently with High Commissioner Beniamino Salacakau and his Team at our High Commission in Pretoria to discuss how they can promote Fiji products in their shops. The Company was particularly interested in Pure Fiji, Fiji Water, varieties of Fiji food products.
Mr Salacakau said: “As a result of our continuing public outreach and participation in the fairs and shows, a representative from Flemingo Duty Free came to talk to us about what they can present in their shops.
“This is a big duty free company that has outlets in many countries apart from the 20 or so shops in South Africa.
“The Fiji Mission, after extolling the virtues of Fiji products, presented the representative with samples including Fiji Water and Pure Fiji.
“They… wish to have in their shops Fiji Water,




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