Business

Post Fiji still going strong

By ELLEN STOLZ Customers of Post Fiji got a treat yesterday when they were greeted by senior managers and executives who, in the spirit of celebrating World Post Day, served
10 Oct 2012 08:30

Post Fiji managers as they stepped out of their offices and served customers at the Post Fiji main branch in Suva yesterday. Photo: NAVNEET NARAYAN

By ELLEN STOLZ

Customers of Post Fiji got a treat yesterday when they were greeted by senior managers and executives who, in the spirit of celebrating World Post Day, served customers at the front desk.
World Post Day was celebrated globally yesterday by all universal postal unions and Fiji was no different. However, amidst the celebration one cannot help but ask the timeless question; will the postal industry one day become obsolete judging from the pace and improvements in technology?
Post Fiji head of retail and marketing, Isaac Mow, seemed to think otherwise.
“I think with the advancements in technology it had boosted the industry because a lot of people buy things on the internet and this forces them to have these items parcel posted into the country,” Mr Mow said.
He said in the past eight years he has seen many changes with the postal industry and has noticed in recent years that there is an increase in parcel posts.
“I have witnessed the postal industry go from the basic manual system to a fully automated business and I was even here when the drop in the letter market happened.
“I can confidently say that no matter what happens people in one way or another will need the postal network,” he said.
He added that the way forward was not to fight change but to embrace it and allow technology to help the postal industry grow stronger.
“We need to integrate ourselves with other business partners to help the company grow,” Mr Mow said.




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