Business

Resort strives to market Fiji products

By RANOBA BAOA The Prime Minister’s Exporter of the Year Awards are fast approaching. But what does it mean to win? Plenty, says Blue Lagoon Beach Resort in the Yasawa
11 Oct 2012 13:59

A tourist experiencing the serene environment of the Blue Lagoon Beach Resort located at Nacula island in the Yasawa Group. Photo: Courtesy of Blue Lagoon Beach Resort.

By RANOBA BAOA

The Prime Minister’s Exporter of the Year Awards are fast approaching. But what does it mean to win?
Plenty, says Blue Lagoon Beach Resort in the Yasawa Group. Marketing Fiji’s culture and products is the success story behind the recipients of the 2011 award in the tourism sector.
Launched in 2009, the Blue Lagoon Beach Resort strives on the idea of offering its guests 100 per cent Fijian inspired products .
Resort co-director and marketing manager, Kylie Hogan said the resort is created on the main emphasis on entwining Fijian culture with modern design.
In doing so, the resort has been intent with using and sourcing only Fijian products and suppliers.
“Blue Lagoon Beach Resort strives to support and nurture all local relationships and is committed to constantly searching and sourcing the best that Fiji has to offer,” she said.
“The vision is to create a beautiful resort that is 100 per cent Fijian inspired and to showcase the fine balance between culture and creative expression with local products.
This year’s Vodafone & Westpac Prime Minister’s Exporter of the Year awards are organised by Investment Fiji.
They recognises local exporters and how well they promote Fiji and its products.
The awards will be  announced at the InterContinental Fiji Golf Resort and Spa on November 17.
Ms Hogan added that last year’s win was a testament of that commitment.
“It was a fabulous accolade to be acknowledged and appreciated for all the combined efforts in creating a market leading product with all Fijian based materials and suppliers.
The Resort exports to the entire globe a once in a lifetime experience
“We offer to guests a unique opportunity to meet another culture, to visit remote island villages and to embrace local traditions and customs.
“At the same time, the resort provides a serene and safe environment where the guests feel that they have truly found their island dream.
Since winning the award, the resort has had recent addition of an extended outdoor dining area and barbeque (BBQ) area as well as launching three new villas.
With the tourism industry dubbed as the backbone of the economy of Fiji, to stay afloat amongst competition Ms Hogan said: “The main challenge is to stay on top of your competitors and ensure that you are enticing the right people with the right information.
“Blue Lagoon Beach Resort is extremely appreciative of Fiji’s commitment to the Tourism Industry and its on-going support.
“Not only from implementing industry related recognitions but also for acknowledging that collectively, we are all here to enhance and encourage Fiji’s sustainability and future,” she said.
Meanwhile to concentrate on the growth and next chapter for the resort, the resort will not enter this year’s awards.
This year the resort won 2012 Trip AdvisorPeople’s Choice Award as the best ‘Bargain’ Accommodation in the South Pacific.




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