Business

Easy Distributors making it easier for farmers

By RANOBA BAOA Making distribution all the more easier for their clients is the philosophy that a company has taken. And to stamp its mark even more the company is
29 Oct 2012 13:01

By RANOBA BAOA

Making distribution all the more easier for their clients is the philosophy that a company has taken.
And to stamp its mark even more the company is named Easy Distributors.
They have entered this year’s Vodafone and Westpac Prime Minister’s Exporter of the Year Awards.
Farah Ghaboos is the man behind the company which started in 2006.
“It is a family business company which assist farmers around the country in finding markets to export their product,” Mr Ghaboos said.
“Simply put we make it easier to distribute.”
But how is this easy for clients?
Mr Ghaboos said: “A major advantage to our business would be that we do not require any order form from any client.
“This I believe facilitates our company with easy access and the flow of our business.”
Easy Distributors exports the products it buys to its suppliers in Australia and New Zealand.
In 2008 Easy Distributors’ export was estimated at $350,000.
And in the following years an impressive $3 million gross when it expanded to its second market in Auckland all thanks to Agriculture Marketing Authority (AMA) as a major supplier.
However AMA stopped supplying to the company because of competitor complaints.
“When this happened it did not deter me from looking for other avenues.
“Soon after we  regrouped and organised many offices around the country and  managed to secure a major supplier Lakovata Coorperative in Bua.
From here on, Mr Ghaboos said the business picked up.
But it was not not all accumulating wealth with Easy Distributors.
In fact it made its first donations to support Iliesa Delana to buy him an artificial limb. The donations was made possible by Mr Ghaboos’ daughter, Sharon.
This years exporter awards will be held at the Fiji InterContinental Golf & Resort Spa on November 17.




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