Business

Pacific Tourism works with Fiji ministry on cruise training

By MARAIA VULA The South Pacific Tourism Organisation is working in collaboration with the Ministry of Tourism to implement activities for next year. This was confirmed by the organisation’s marketing
13 Nov 2013 09:33

By MARAIA VULA

The South Pacific Tourism Organisation is working in collaboration with the Ministry of Tourism to implement activities for next year.
This was confirmed by the organisation’s marketing manager, Petero Manufolau, at a press conference held at the organisation’s head office in Suva yesterday.
Mr Manufolau said: “For Fiji, come 2014 we are looking at implementing two activities and one of them is working with the Ministry of Tourism.
“The focus area is of course tourism and that is implementing a Ports Prepared workshop which is in guidance with the relevant ministry,” he said/
“It is a training of all the cruise stakeholders on expectations from cruise operators when they arrive and how we can better target the cruise markets.
“At the moment, all marketing plans for the organisation are still in a draft format which will be finalised in the three weeks time.”

Fiji tops tourism market share

Mr Manufolau confirmed that Fiji is still the number one destination choice for tourists who arrive within the region which is approximately 42 per cent in terms of market share.
“Our biggest market comes from Australia, than you have New Zealand because of the proximity and the long haul markets like Europe and the North American,” he said.
“Between May to October, it’s the winter season in the Southern Hemisphere where a lot of tourists from Australia and New Zealand come to Fiji.
“But for the Northern Hemisphere, the winter season is around November to April because of the winter that’s when we have tourists escape to Fiji.”
Mr Manufolau said specifically for Fiji, most tourists arrive in key areas like Coral Coast, Denarau Island and the Mamanuca Islands. These are the main areas of concentration for the tourism activities.

South Pacific Tourism Organisation chief executive, Ilisoni Vuidreketi, during a press conference in Suva yesterday. Photo: RONALD KUMAR




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