FIJI NEWS

Post Fiji’s Valentine’s Day promotion a hit

By MARAIA VULA Post Fiji Limited partnered with Tadra Flowers and Tappoo to run a Valentine’s Day promotion. Post Fiji’s acting marketing officer- Central, Joseph Mataika, said: “We understand that
19 Feb 2014 09:05

By MARAIA VULA

Post Fiji Limited partnered with Tadra Flowers and Tappoo to run a Valentine’s Day promotion.
Post Fiji’s acting marketing officer- Central, Joseph Mataika, said: “We understand that Fiji has been a conservative market when it comes to Valentine’s Day. We hope that our promotion will help our customers express their love through gifts.
“This promotion basically gives our customers the opportunity to have a romantic package delivered to their valentine’s doorstep on Valentine’s Day.
“Our promotion was not limited to couples as we had customers who were sending packages to their mum and dad.
“Also our promotion was not limited to certain population age category as the oldest customer that requested the delivery to his valentine was 71 years old and the youngest at 23,” he said.
Post Fiji believes the real message of this special day is about three things in life that people cherish – time, love and commitment.
“During our campaign we encouraged the importance of writing special notes or poems on cards as it provides sentimental values to their valentine as people are now so fixed with technologies.
“In terms of delivery we had our EMS courier door to door service that enabled us to successfully deliver to all the lucky Valentines on time.
“We had so many orders and we had limited time to deliver to all the Valentines.One key advantage was our infrastructure which gave customers the opportunity to pay through the post offices.
“We had orders from farmers in Labasa, general managers in the Central Division and even a husband whose beloved wife was a flight passenger arriving from India.
“Some clients wanted their deliveries to be done at a specific time and all of them gave specific locations.”
Customers were given three options:
q      Wine+ Rose + Card = $52.95
q       Chocolate + Rose + Card = $64.95
q        Wine+ Chocolate+ Rose + Card = $95


Get updates from the Fiji Sun, handpicked and delivered to your inbox.


By entering your email address you're giving us permission to send you news and offers. You can opt-out at any time.




5SQRS Clearance


Fiji Sun Instagram
Subscribe-to-Newspaper