FIJI NEWS

‘Fijian Crafted’ music branding to enhance growing industry

Logo can be used to promote uniqueness of Fijian music. FARISHA AHMED, Suva A ‘Fijian Crafted’ brand can benefit the local music industry, says the Permanent Secretary for Industry and
24 Mar 2014 10:35

Jiosefa Vetaukula (left), receiving his award from the Permanent Secretary for Industry and Trade, Shaheen Ali. Photo: Paulini Ratulailai

Logo can be used to promote uniqueness of Fijian music.

FARISHA AHMED, Suva

A ‘Fijian Crafted’ brand can benefit the local music industry, says the Permanent Secretary for Industry and Trade, Shaheen Ali, during the Fiji Music Awards 2014 last Saturday night.

Damodar City’s VMax cinema, Suva was the meeting place for some of the country’s best musicians and entertainers celebrating their achievements of the past year.
Numbers churned out one after another as musicians strutted their stuff on the stage during the night.
Speaking at the event Mr Ali said the ‘Fijian Made and Buy Fijian’ logo is something that can be used in the local music industry.
“In June 2013, the ministry launched the “Fijian Crafted” brand and logo and with your cooperation and support, I firmly believe that the brand has the ability to promote Fijian music and artists, especially amongst our tourism market.”
He said “Fijian Crafted” was a brand that identifies and benchmarks quality, standards, skilled artistry and talent.
“The logo differentiates products and talents created in Fiji, differentiating it from overseas products that are imported and sold locally,” Mr Ali said.
“It is not limited to handicrafts, but it can be expanded to encompass traditional music and songs as well.
“There is immense potential to protect and promote Fiji’s traditional musical knowledge and at the same time benefit local artists.
“The logo will elevate your marketing and brand your product so that your music is differentiated as authentic local music.”
He said everyone needed to work together to establish the products.
The music awards were back again after a lapse of one year.
The Minister for Youth and Sports, Commander Viliame Naupoto, the event’s chief guest, said talents are within everyone.
“Everyone has the talent for something. It is just a matter of reaching inside you and bringing that out into the light,” Commander Naupoto said.
Feedback:  farisha.ahmed@fijisun.com.fj




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