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Awards show strength of our tourism

But pie must be bigger to reduce dependence on two markets Investments coming into our tourism industry are bearing fruits gradually. A small, yet significant step can be seen with
15 Jul 2014 08:45

But pie must be bigger to reduce dependence on two markets

Investments coming into our tourism industry are bearing fruits gradually.
A small, yet significant step can be seen with the latest results published by New Zealand’s leading website, stuff.co.nz. The website has named three of our resorts in Fiji in the top three, way ahead of regional rivals such as Tahiti.
These resorts are Likuliku Lagoon Resort, Vomo Island Resort and Yasawa Island Resort and Spa.
For these resorts to come up in top positions is indeed a big achievement, especially when we are up against well-established destinations such as Tahiti. But we should not be leaping with joy yet as we still have a long way still to go.
Our high dependence on traditional tourism markets of Australia and New Zealand is still worrying.
Why the worry? Well if, God forbid, there is an economic instability in these countries, the people will be affected and therefore reduce their spend.
The holidays planned will be cancelled and the numbers arriving in Fiji will automatically drop.
As has been pointed out by the Minister for Tourism, Aiyaz Sayed-Khaiyum, on many occasions, we should not look at reducing these numbers from these two countries. Rather, we should try to increase the pie so that there is an increase in visitors from other countries as well.

rachna lal
Feedback: rachnal@fijisun.com.fj




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